Black Small Business Owners Urged to Seize Opportunities from Major Sporting Events in L.A.
October 24, 2024
Los Angeles is on the verge of hosting a series of world-class sporting events, including the 2026 FIFA World Cup and the 2028 Olympic and Paralympic Games, which present significant opportunities for local businesses, especially Black-owned small businesses. In a major announcement at the city’s first-ever Sports and Entertainment Summit, Mayor Karen Bass introduced ProcureLA, a new program designed to help small businesses prepare for and secure contracts associated with these mega-events. Speaking alongside entertainment industry powerhouse Jessica Alba and BMO Vice Chairman Eric Smith at the Los Angeles Convention Center, Mayor Bass emphasized the importance of ensuring that these