
Dr. Jamal Bryant’s 40-Day Target ‘Fast’ Gains Momentum
Written by Stacy M. Brown Dr. Jamal Bryant, the influential pastor of New Birth Missionary Baptist Church in metro Atlanta, is leading a 40-day fast—or boycott—of Target in response to the retailer’s decision to phase out its diversity, equity, and inclusion (DEI) initiatives. Bryant is calling for 100,000 people to sign a petition and halt their spending at Target as a direct challenge to what he describes as the company’s retreat from its commitments to Black businesses and consumers. Target, headquartered in Minneapolis, where George Floyd was murdered in 2020, initially pledged $2 billion in investments to Black-owned businesses. However, Bryant