Tuesday, November 29, 2022

The Los Angeles Sentinel is an African American owned and operated newspaper that puts emphasis on issues concerning the African American community and its readers. It’s a highly regarded paper that significantly influences the perceptions, attitudes and buying decisions of its readership.

1933 Sentinel Staff
The first Los Angeles Sentinel staff, photo taken in 1933

The paper was established in 1933 by Col Leon H. Washington. Mrs Ruth Washington, the wife of Col Washington, remained the publisher until her death in 1990. Attorney Kenneth R Thomas (President/CEO 1990-1997), and his wife, Jennifer Thomas (President/CEO 1997-2004), purchased the newspaper in 1983 and remained the owners until 2004, when it was purchased by Danny J Bakewell, a well known and successful real estate developer, businessman, and philanthropist. Mr. Bakewell Sr. became the executive publisher, chairman and chief executive officer in March 2004.

Over its existence of more than 70 years, the Sentinel has been awarded hundreds of professional and community service awards, and has been received as a member of all the nationally recognized Newspaper publishing organizations. The Sentinel is a member of the Audit Bureau of Circulation, The National Newspaper Association, The National Newspaper Publishers Association, and The California Newspaper Publishers Association to name a few.

The Sentinel is published weekly on Thursdays and boasts a readership of over 125,000. Like a weekly magazine, The Sentinel stays in the home from week to week and is the largest paid African American owned newspaper in the West, having a paid ABC audited circulation.


  • The SENTINEL is the largest Subscriber paid African American owned newspaper on the West Coast with a readership of 150,000.
  • It is the only paid-circulation African American newspaper in Southern California.
  • The SENTINEL is a broadsheet newspaper with specifications conforming to S.A.U. Standards.
  • The Los Angeles Black consumer market is the second largest in the nation with income in excess of $20 billion annually. SENTINEL readers’ account for over $7 billion in annual income, making our readership one of the most lucrative target markets in the U.S. Our advertising rates are the most reasonable, especially when compared to other media. Our advertisers reach a large, loyal audience with a full-page cost of less than two cents per reader.
  • The SENTINEL has a documented history of over 70years of service to the community. Supporting such civic organizations as: Brotherhood Crusade, Mothers In Action, Sabriya’s Castle of Fun Foundation, African American Unity Center, NAACP, American Red Cross, S.C.L.C., UNCF, Urban League, YMCA and the Religious Councils of all denominations.
  • The SENTINEL is recognized as an advertising medium of choice by over 60 National Advertisers including: Union Bank of California, Federal Express, Office Depot, Home Depot, Sony Pictures, 20th Century Fox, The Gas Company of Southern California, Calif. Public Utilities Comm., Department of Water & Power, Magic Johnson Enterprises, 7-Eleven Corp., Wells Fargo Bank, Washington Mutual, AT&T, IBM, Bank of America, Citibank, N.A., Merrill Lynch, State Farm Insurance Companies, AllState, Toyota Motor Sales, U.S.A. Inc., Daimler-Chrysler Corporation, Nissan North America Inc., Macy’s, Robinson’s May, Marshalls, United States of America, Anheuser-Busch Companies, Coors Brewing Company, Burger King Corporation, Delta Airlines, Kodak, Ford Motor Co., General Foods, General Motors, K-Mart, Wal-Mart, Kraft, McDonalds, Miller Brewing Co., Public Broadcasting System, Nike, Honda, Raytheon, RJ Reynolds and United Airlines.


LARGEST african-american
1. New York $65.5 billion
2. California $53.1 billion
3. Texas $50.1 billion
4. Georgia $46.4 billion
5. Florida $40.9 billion
6. Maryland $38.8 billion
7. Illinois $37.8 billion
8. N. Carolina $31.0 billion
9. Virginia $29.0 billion
10. Michigan $28.7 billion
Top six expenditures in African American homes…
1. Housing – $145.2 billion
2. Food – $56.5 billion
3. Cars – $32.6 billion
4. Clothing – $23.0 billion
5. Health Care – $18.0 billion
6. Telephone – $14.4 billion

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