Beyoncé Partners with Adidas, will Re-Launch Ivy Park Line
April 5, 2019
NEW YORK (AP) — Beyoncé has announced a new collaboration: a creative partnership with Adidas. The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas. The Grammy-winning superstar says in a statement that she and the company “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.” She also calls the collaboration “the partnership of a lifetime for me.”