The Magic Johnson Foundation, in partnership with Target, brought holiday cheer to Los Angeles by hosting a special event on Dec. 7, at the Target store located at 3535 S. La Cienega Blvd.
The event treated 125 under-resourced children to a VIP shopping spree, with each child receiving up to $150 to select items of their choice. Led by Earvin “Magic” Johnson, the initiative spread festive joy and alleviated financial stress for families during the holiday season.
“This is probably my favorite event,” Magic Johnson remarked, reflecting on the joy of seeing children receive toys or clothes through the foundation’s partnership with Target. “It has been amazing for the community,” he added.
The Magic Johnson Foundation continues to focus on supporting children and fostering meaningful change, including its commitment to education and scholarships that create brighter futures for youth.
“This is our second year in a row with Magic,” shared Dominick Plado, Target’s store director, as he expressed his enthusiasm for the continued partnership between Target and the Magic Johnson Foundation. Plado emphasized Target’s commitment to strengthening community ties and described the children’s excitement during the event as the most rewarding part of these initiatives. He expressed hope to continue these impactful collaborations in the future.
Shane Jenkins, president of the Magic Johnson Foundation, has dedicated 22 years to the organization, driven by a deep commitment to serving underserved communities. Jenkins shared the foundation’s long-term goals, including expanding financial literacy programs and education on HIV/AIDS prevention.
“We want to ensure that families not only receive support during the holidays but also gain tools for sustainable growth,” she explained.
Reflecting on the broader mission, Magic Johnson said, “God has blessed me over and over again. My mother and father instilled the importance of giving back, and I will never deviate from that.”
The event encapsulated the Magic Johnson Foundation’s legacy of generosity and its unwavering commitment to transforming lives, both during the holiday season and throughout the year.
