GM

General Motors Announces 400 Percent Increase in Ad Spending with Black-Owned Media

General Motors officials said it would be more productive to host a series of meetings involving a more extensive mix of Black-owned media publishers and executives. “To ensure that our conversations are both substantive and constructive, we are going to postpone and reschedule it into a series of smaller conversations that take place over the next few weeks,” GM global Chief Marketing Officer Deborah Wahl told the executives.

GM Prodigy Charles Muse Recounts his Rise to the Top of Auto Industry

“I had many engineering assignments as an intern including Aerodynamics and Aeroacoustics in my last rotation and lo and behold, I got a full time offer as an aerodynamicist. As an Aerospace Engineering graduate, you typically end up in the aerospace industry like Lockheed Martin or Boeing, but I was able to land a dream job in both of my passions at General Motors starting out as the lead aerodynamicist for crossovers.”

NAMAD Honors James Farmer with Lifetime Achievement Award

“I can remember at a NAMAD banquet there were two tables, maybe three at a conference of minority dealers,” he said. “But I watched it grow to the level that it is today with many and, to be in a position within General Motors and to assist the industry and see it grow, has been gratifying,” he said.

African Americans Saved Cadillac

At the turn of the 20th century, the automobile entered the American scene.  During that period there was a proliferation of car manufacturers.  In 1903 alone, 57 companies came into existence and 27 went bankrupt.  Over the years, numerous models were introduced that are now a distant memory. Studebaker and Hudson come to mind.  But the Cadillac, introduced in 1903 is still going strong.  However, at one point it was also on the chopping block, but was saved at the last moment.

NNPA Mid-Winter Training Conference Highlights Global Expansion of the Black Press

The National Newspaper Publishers Association (NNPA) wrapped its Mid-Winter Training Conference on Saturday, Jan. 26, in Orlando, Florida, where publishers, corporate partners and sponsors gathered to help move the publishing industry forward with increased sustainability for the Black Press of America. Included among NNPA partners and sponsors are GM; RAI Reynolds America; the Bill & Melinda Gates Foundation; Ford; Pfizer Rare Disease; Macy’s; Juul; Volkswagen; Lilly; Ascension; Compassion & Choices; Collaborative for Student Success; Nissan; Koch; API; AmeriHealth Caritas; AACR; and AABE. The conference theme, “Innovative Training and Global Expansion of the Black Press of America,” was highlighted throughout, particularly

Black Designer Lights Up GM

Since 2012, Davis has led the exterior lighting and design studio for the automaker’s North American division, the team responsible for the exterior lighting for every brand under the General Motors’ umbrella.