Carson native and Gardena High School Alum Nicolle Lenoir Knight, also known as “Katty Customs,” has been blessed with the opportunity to partner with Cricket Wireless this back-to-school season.
Recently, Adidas announced that seven-time WNBA All-Star Candace Parker will be president of Adidas women’s basketball.
Foot Locker recently opened a community-based Store in Crenshaw, California on Wednesday, February 16. The new space is housing elite sneakers, apparel, and looks to provide a balanced retail experience which includes the concerns of the surrounding community.
ArtCenter College of Design will provide free Sneaker Science workshops to kids ages 11 through 18 to encourage them to pursue higher education and, ultimately careers in the creative economy. Leveraging the tremendous popularity of the sneaker culture, the College hopes to raise awareness among middle and high school students about degree programs and professional opportunities in the footwear field.
On April 27, D’Wayne Edwards, who has designed shoes for some of America’s top companies like Nike and Adidas, received an honorary degree from Art Center College of Design in Pasadena. Unremarkable as it seems (Edwards has been a professional designer for about 30 years now), it’s not something Edwards imagined would happen for him. But he’s honored nonetheless, to have received the degree; it’s something that has sparked a look back at his life in somewhat of amazement.
Beyonce recently shared a Coachella 2019 event with Grambling State University’s marching band and dancers. The event was a teaser of what’s to come with the collaboration of her athleisure line Ivy Park and Adidas.
NEW YORK (AP) — Beyoncé has announced a new collaboration: a creative partnership with Adidas. The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas. The Grammy-winning superstar says in a statement that she and the company “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.” She also calls the collaboration “the partnership of a lifetime for me.”
A crowd of local Los Angeles students and fans erupted as NBA superstar James Harden turned the corner into the Audubon middle school playground, rolling in on top of a fire truck with music blaring and sirens blazing for his “Imma Be A Star” block party on Sunday (June 24).
The University of Louisville put men’s basketball head coach Rick Pitino and athletic director Tom Jurich on unpaid administrative leave in wake of an FBI investigation of college basketball.
The Los Angeles Warriors AAU travel basketball team handled their business but came up short during the 11u championship game at Lied Boys & Girls Club in South Nevada.
Los Angeles Lakers rookie forward Brandon Ingram embodied the spirit of giving by treating six children from the Santa Monica Police Athletic League (PAL) to a shopping spree last week. Ingram invited the youth to the Adidas store at the Third Street Promenade in Santa Monica and allotted each child a $500 gift card. The kids were allowed to purchase shoes, apparel, and even Laker gear with Ingram as their shopping partner. PAL director Eula Fritz mentioned how youth enjoyed their time the basketball star. “The youth were amazed by his generosity. Many of them bought gifts for their parents