Recently, Adidas announced that seven-time WNBA All-Star Candace Parker will be president of Adidas women’s basketball. Parker announced her retirement from playing in the WNBA two weeks prior to accepting her new role with the Three Stripe Life family. Adidas and Parker have a long history dating back to before her professional playing days.
Throughout her high school career, her time at the University of Tennessee, and her 16 seasons in the WNBA, Parker always wore Adidas sneakers. In 2010, Parker made history by becoming the first woman to earn her own signature shoe with Adidas, named the ACE Commander. Parker would go on to design three collections with the brand with the opportunity to run a mentorship program for college athletes sponsored by Adidas under their NIL program.
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“From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports,” Parker said. “It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”
As president, Parker is to lead the development and direction of Adidas Women’s Basketball product lines, ensuring they meet the needs of female athletes. She aims to promote a culture of innovation and empowerment within the brand, inspiring young women to aspire to greater achievements in sports. Parker is currently focused on tapping into business partnerships and collaborations according to her retirement Instagram post.
“I’m attacking business, private equity, ownership (I will own both a NBA and WNBA team), broadcasting, production, boardrooms, beach volleyball, dominoes (sorry babe it’s going to get more real) with the same intensity and focus I did basketball,” Parker stated on Instagram.
