Tyrone Nance and Molly Morrow, founders of It’s Bigger Than Us. (Courtesy photo)

Leimert Park in Los Angeles was vibrant with over 4,000 attendees at the 5th Annual Back 2 School Festival hosted by It’s Bigger Than Us (IBTU)  August 3, 2024,. This community-driven event aimed to provide essential resources and support to the youth of South Los Angeles, ensuring they are well-equipped and inspired for the upcoming school year.

The Back 2 School Festival, a signature event for IBTU, highlighted the organization’s dedication to fostering educational success and personal growth within the community. Families enjoyed various activities designed to engage and empower them, creating a sense of unity and shared purpose.

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Back to School participants. (Courtesy photo)

“Our 5th Annual Back 2 School Festival represents our ongoing commitment to the South Los Angeles community,” said Molly Morrow, Chief Operating Officer at IBTU. “By providing essential resources and support, we aim to create a solid foundation for our youth, enabling them to achieve academic success and personal growth.”

A significant focus of the event was addressing the needs of children living below the federal poverty threshold in Los Angeles County, where approximately 17% of children face financial hardships. The festival sought to mitigate these challenges by offering free backpacks, school supplies, and access to essential services.

Contributors to the Back 2 School Festival. (Courtesy photo)

Highlights of the festival included:

  • Distribution of Free Backpacks and School Supplies: Ensuring every child left the event prepared for school.
  • Health and Wellness Booths: Providing essential services and information to promote well-being.
  • Interactive Educational Workshops: Engaging sessions aimed at inspiring learning and curiosity.
  • Entertainment and Games: Activities designed to create a fun and inclusive environment.
  • Free Frozen Treats and Water: Courtesy of event sponsors, ensuring attendees stayed refreshed.

The festival also featured sports activities hosted by Hoopbus and the Los Angeles Kings, adding excitement and physical engagement.

From left are Shawna Charles of Charles Communication Group, Tyrone Nance of IBTU, and Genelle Petty of All Chill, a local ice cream shop. (Courtesy photo)

The event brought together local leaders, educators, and community advocates who shared their insights and encouragement with the attendees. This collaboration underscored the collective effort required to uplift the community and support its youth.

“We believe in the transformative power of community engagement and education,” added Ms. Morrow. “Our festival is not just about giving away supplies; it’s about empowering families and creating lasting bonds within our community.”