We’re excited to share partnership confirmation between Jordan Brand and Howard University! Both Jordan Brand and Howard University are families rooted in Black culture with Howard being one of the most esteemed Historically Black Colleges and Universities (HBCU’s) with a tremendous legacy of excellence. Jordan Brand is proud to continue that legacy through a 20-year partnership that will create academic and athletic opportunities that elevate the best of the Black Community.
We’re a brand built on Michael Jordan’s legacy of excellence. From current students and alumni to the Shaw neighborhood and communities all around the world that are impacted by the people of Howard University, how we pay homage to the broader community is as important as gaining recognition globally. This partnership with Howard is not only an investment in the organization, it is an investment in Black futures, inspired by basketball culture.
Jordan Brand looks forward to honoring the Howard University legacy by driving cultural connections across the diaspora and through iconic moments like Homecoming that are an important part of HBCU culture.
We’re excited for the future of the Howard University athletics program, and for how together, we can amplify the influence of HBCU’s on collegiate sports and continue to impact culture globally.
Mark your calendars for August 27th when the new Jumpman football uniforms will be unveiled for the first time at Howard University’s Game Zero!