The myth that African-American skin doesn’t crack is pervasive in society, but is it actually true? The answer is no. Whether it’s from aging, sun exposure, smoking or repetitive facial expressions, nobody is immune to the skin creases and fine lines that come with age. And the area around the eyes is particularly susceptible to such changes.
For the past decade, Nielsen Holdings has produced a series of annual reports, Nielsen’s Diverse Intelligence Series, highlighting a comprehensive collection of insights and the buying power of U.S. multicultural consumers compiled from the company’s multiple measurement verticals, spanning from retail to entertainment. Cheryl Grace, Nielsen’s senior vice president of U.S. Strategic Community Alliances and Consumer Engagement, the founder of the series, has been the company’s spokesperson for the company’s campaign, particularly the report focused on African American consumers.
For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded. According to “The Power of the Black Community – From Moment to Movement,” the 10th annual report in Nielsen’s Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.
“Success Post-COVID-19: Navigating Our New Next” is this year’s theme for The Los Angeles Black Business Expo. Hundreds of our community’s most influential business leaders, business owners and consumers will join the Expo online, which returns on Saturday, September 12, 2020.
Does Hollywood lead or follow when it comes to important social causes? Judging by recent concerns – of equality, equity and diversity – it mostly follows. The bottom line, that is: the money, the box office, the ratings. Which is only fair since entertainment is business, after all, not charity.
“Take a look at how African Americans make their decisions, whether it’s physically or digitally… what we found is that when it comes to making decisions, we abundantly are going to use recommendations as our first line of research,” Cheryl Grace, Nielsen’s Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, told NNPA Newswire.
‘An audience of powerful women celebrating other powerful women’
KJLH bans R Kelly Music, Georgia begins investigating into the self-proclaimed Pied Piper.
Nielsen report underscores growing competitive marketplace with new content creators, product developers and business owners
Congresswoman Maxine Waters, Angela Rye & Mara Brock Akil gather for an intimate conversation on public policy, entertainment and just how far we’ve come at the Power of She conference sponsored by Nielsen.
The LOBBY sits down with Nielsen SVP Cheryl Grace to discuss Black Girl Magic after the release of Nielsen’s new report on Black Women
#BlackGirlMagic, is the social media hashtag that took the world by storm, highlighting the many achievements and historical contributions Black women have and are making!
Social Media and Mobile Device Use are Game-changers Raising Influence and Visibility. A decade of economic and educational prosperity propels Black America’s viral vanguard, led by 11.5 million digitally empowered persuaders
Last Thursday, February 25, Grammy-Award winning gospel artist Erica Campbell and Nielsen rating executive Cheryl Pearson-McNeil gathered center court in the Baldwin-Hills Crenshaw Plaza mall to discuss diversity in television and music amongst an audience of fans and social advocates. The diversity panel was moderated by Angela Jollivette, host for the Grammy Pro Music Series #Buzzin.
Over the past few months, one thing has become abundantly clear about the way the United States views the Black community: our whole story is not being told. When media outlets present viewers and readers with only prison statistics or poverty rates, those sources are promoting only a sliver of the truth. That’s why Nielsen, the global company that measures what consumers watch, listen to and buy, committed this year to pulling back the curtain. The fifth annual report on Black consumers, titled “Increasingly Affluent, Educated, and Diverse: The Untold Story,” offers exciting and empowering insights in all areas of