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Nielsen
Nielsen’s 10th-Year African American Consumer Report Explores the Power of the Black Community from Moment to Movement
October 29, 2020
For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded. According to “The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.  ... read more »
Premier Los Angeles Black Business Expo Announces Its First VIRTUAL Event
September 11, 2020
“Success Post-COVID-19: Navigating Our New Next” is this year’s theme for The Los Angeles Black Business Expo. Hundreds of our community’s most influential business leaders, business owners and consumers will join the Expo online, which returns on Saturday, September 12, 2020.   ... read more »
Opinion: Dear Hollywood, Wise Up On Aging
November 22, 2019
Does Hollywood lead or follow when it comes to important social causes? Judging by recent concerns - of equality, equity and diversity - it mostly follows. The bottom line, that is: the money, the box office, the ratings. Which is only fair since entertainment is business, after all, not charity. ... read more »
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Marketers Should Show More Respect for the Black Consumer, According to a Report
October 18, 2019
"Take a look at how African Americans make their decisions, whether it's physically or digitally… what we found is that when it comes to making decisions, we abundantly are going to use recommendations as our first line of research," Cheryl Grace, Nielsen's Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, told NNPA Newswire. ... read more »
‘Power, Leadership, and Influence of the Black Woman’ A Stellar Success 
March 28, 2019
‘An audience of powerful women celebrating other powerful women’   ... read more »
Surviving R Kelly Delivers Strong Public Reaction and Repercussions
January 10, 2019
KJLH bans R Kelly Music, Georgia begins investigating into the self-proclaimed Pied Piper. ... read more »
Digital Boom and Tech Access Fuel Black Entrepreneurship
November 22, 2018
Nielsen report underscores growing competitive marketplace with new content creators, product developers and business owners ... read more »
Congresswoman Maxine Waters, Angela Rye & Mara Brock Akil at Power of She Event
May 2, 2018
Congresswoman Maxine Waters, Angela Rye & Mara Brock Akil gather for an intimate conversation on public policy, entertainment and just how far we've come at the Power of She conference sponsored by Nielsen. ... read more / watch video »
THE LOBBY (Episode 2): Nielsen SVP Cheryl Grace talks Black Girl Magic
December 21, 2017
The LOBBY sits down with Nielsen SVP Cheryl Grace to discuss Black Girl Magic after the release of Nielsen's new report on Black Women ... read more / watch video »
Nielsen Releases 2017 Consumer Report on Black Women and Power behind Black Girl Magic 
December 21, 2017
#BlackGirlMagic, is the social media hashtag that took the world by storm, highlighting the many achievements and historical contributions Black women have and are making!  ... read more »
Nielsen 2016 Report: Black Millennials Close the Digital Divide
October 19, 2016
Social Media and Mobile Device Use are Game-changers Raising Influence and Visibility. A decade of economic and educational prosperity propels Black America's viral vanguard, led by 11.5 million digitally empowered persuaders ... read more »
Singer Erica Campbell and Nielsen’s Cheryl Pearson-McNeil Talk Diversity in Music and Television in Light of #OscarsSoWhite Controversy
March 2, 2016
Last Thursday, February 25, Grammy-Award winning gospel artist Erica Campbell and Nielsen rating executive Cheryl Pearson-McNeil gathered center court in the Baldwin-Hills Crenshaw Plaza mall to discuss diversity in television and music amongst an audience of fans and social advocates. The diversity panel was moderated by Angela Jollivette, host for the Grammy Pro Music Series #Buzzin. ... read more »
“Your Untold Story – Learn Why It Matters to Nielsen At Taste of Soul”
October 14, 2015
Over the past few months, one thing has become abundantly clear about the way the United States views the Black community: our whole story is not being told.  ... read more »
Nielsen: African-Americans Upending Stereotypes in Education, Income, Media and More
October 1, 2015
Nielsen recently released Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, the fifth installment in its Diverse Intelligence Series. This new report is inclusive of insights about affluent Black consumers with annual household incomes of $75,000 and higher and upends outdated stereotypes about African-Americans, ... read more »
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