Marijuana

Al Harrington and VIOLA Launch VIOLA Cares to Push Boundaries in Cannabis Industry to Combat Injustice

Former NBA basketball star Al Harrington has been relentlessly working in the community to foster awareness around social equity and provide initiatives for marginalized communities through his cannabis company VIOLA. Since the inception of COVID-19, the cannabis industry has quickly expanded; as vulnerable communities rush to find alternative methods to the disproportionate healthcare system, the cannabis industry has been a source of support. VIOLA launched a recent collaboration with AKOO Clothing, owned by rapper and entrepreneur Tip Harris, on April 20.  Proceeds of the capsule’s launch have been donated to the Root and Rebound’s COVID-19 Relief effort, an initiative to give back to the families affected by incarceration and injustice.

Divided US House Committee Backs Pot Decriminalization

A divided U.S. House committee approved a proposal Wednesday to decriminalize and tax marijuana at the federal level, a vote that was alternately described as a momentous turning point in national cannabis policy or a hollow political gesture.

Pot ‘Legalization 2.0’: Social Equity Becomes a Key Question

Courtesy Photo NEW YORK (AP) — Advocates for legalizing marijuana have long argued it would strike a blow for social justice after a decades-long drug war that disproportionately targeted minority and poor communities. But social equity has been both a sticking point and selling point this year in New York and New Jersey, among other states weighing whether to join the 10 that allow recreational use of pot. Complicating the law-making process, sometimes even among supporters, are questions about how best to erase marijuana convictions and ensure that people who were arrested for pot benefit from legal marijuana markets. Advocates

Corporate America Embraces 420 as Pot Legalization Grows

LOS ANGELES (AP) — Marijuana users have for decades celebrated their love of the drug on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry used April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market. On Saturday, Lyft  offered a $4.20 credit on a single ride in Colorado and in select cities in