In a world where entrepreneurship knows no boundaries, African American-owned brands continue to make their mark, bringing boldness, innovation, and a touch of cultural flair to the market.
These brands are helmed by visionary entrepreneurs who embody the adage of making dreams come true. Let’s take a closer look at some of these remarkable brands and the individuals behind them.
Homa Studios: Crafting Joy and Beauty for the Home
Homa Studios is all about upgrading the everyday with their exquisite home and dining objects. This brand values craftsmanship, emerging technology, and collaboration, creating designs that exude smoothness and warmth.
When it comes to making and designing, Homa Studios’ first intention is to bring joy to the home. The founder and design principal, Altarik Banks, hails from New Jersey and is an industry innovator. His untraditional path to designing, including a psychology degree and learning through hands-on experience, has shaped his unique approach. Altarik adds an innovative twist to ceramics by leveraging digital design, 3D printing, and mold making techniques.
HUE NYC: Uncomplicated Bodycare for the Conscious Individual
HUE NYC offers a line of products that prioritize natural ingredients to create uncomplicated bodycare solutions.
Their formulations are crafted with sensitive skin in mind, blending proven ingredients such as CBD isolate, essential oils, and natural moisturizers. The brand, locally made in the New York area, is suitable for all skin types and genders. HUE never tests on animals and continually strives towards more sustainable formulation.
The deep roots of HUE lie in family traditions. Founder Justin Hyacinth drew inspiration from his mother, a natural hairstylist who had been creating and distributing all-natural, handmade products for over a decade. Justin’s iteration expands the focus to holistic body care and incorporates CBD isolate, a plant-derived compound with numerous benefits for the skin and body. With its sleek, minimal, and dark sculptural design, HUE reflects the aesthetic of the city and embodies a true New York attitude. Their small-batch products are exclusive yet accessible, proving that premium doesn’t have to be pretentious. HUE aims to enhance the bodycare experience, becoming a timeless addition to any routine.
Kare Granola: A Healthful Delight for the Discerning Palate
Kare Granola is all about offering a variety of unique flavors that delight the taste buds while prioritizing health. Their granola is handmade from the most nutritious, organic, natural, and vegan ingredients, delivering valuable benefits to your well-being. From being low in calories and carbs to serving as immune boosters and cholesterol-lowering options, Kare Granola products boast high protein, high fiber, and much more.
These granolas stand out for their nutritional benefits derived from natural ingredients like chia seeds, hemp seeds, goji berries, tree nuts, and cacao butter. Naturally sweetened with coconut sugar and packaged in eco-friendly kraft paper, Kare Granola shows their commitment to sustainability.
Spoken Flames: Mindful Sensory Experiences
In a world consumed by the fast pace of work and life, it’s easy to lose sight of ourselves and our desires. Spoken Flames aims to counter that by creating mindful sensory experiences, starting with their Spoken Flames sensory candles.
Shavaun, the founder of Spoken Flames, discovered the power of candles as a means to find solace amidst the chaos of her entrepreneurial journey as a digital creative. However, she felt that something was missing from the candles available in the market. They smelled nice but lacked a deeper connection. Shavaun longed for candles that truly spoke to her.
This inspired her to create Spoken Flames, where each candle offers more than just a pleasant fragrance. The brand seeks to connect individuals with all parts of themselves, encouraging mindfulness and self-reflection. By moving away from self-serving, passive packaging, Spoken Flames aims to create a more personal and intimate experience.
ninaleM’s Party: Statement Party Decor with a Twist
ninaleM’s Party is a statement party decor brand that dares to inspire the world to “Party Unapologetically.” With their bold, stylish, and culture-inspired party supplies, they offer the perfect accompaniment for any celebration. From sophisticated elegance to a touch of sass, ninaleM’s Party has something for everyone.
Gwen Beloti Collection: Everyday Luxury for the Fashion-Forward
Gwen Beloti Collection is the brainchild of Gwen, a Brooklyn native who found her passion for designing beautiful gold jewelry. Her love for fashion and style, coupled with the challenges she faced in finding stylish apparel that fit well, led her to focus on jewelry as a means of self-expression.
Gwen taught herself the art of design in both apparel and jewelry before formally launching her jewelry brand in 2019. The mission of Gwen Beloti Collection is to offer clients accessible and luxe styles that can be worn every day. With a commitment to size inclusivity and celebrating all individuals, the brand aims to make everyone feel amazing in their jewelry.
Sun & Lace: Elevating Style and Self-Care at Home
DeAndra Craigman Studios, the creator of Sun & Lace, is a lifestyle brand dedicated to providing a unique experience for home enthusiasts who want to elevate their style and indulge in self-care. Sun & Lace offers a range of artisanal candles and premium home decor, with a focus on luxury and appreciating the small moments in life.
Understanding the significance of slowing down and taking time for oneself, Sun & Lace creates products that contribute to a luxury experience. From beautifully crafted candles to exquisite home decor, the brand invites individuals to embrace self-care and add a touch of indulgence to their everyday lives.
These African American-owned brands exemplify the spirit of innovation, style, and cultural expression. From Homa Studios’ dedication to craftsmanship and joy for the home to Sun & Lace’s commitment to luxury and self-care, these entrepreneurs are shaping the market with their unique visions.
Each brand tells a story and represents the aspirations and dreams of its founders. Through their relentless pursuit of excellence and the desire to make a difference, these entrepreneurs inspire us to celebrate diversity, embrace creativity, and elevate our everyday lives.