LOS ANGELES– The Los Angeles region was selected to host Super Bowl LV in 2021, the NFL announced. Los Angeles’ bid was led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission (LASEC) and Los Angeles Tourism & Convention Board (LATCB), comprising the Los Angeles Super Bowl Bid Committee.
In partnership with the Los Angeles Rams and Los Angeles Super Bowl Bid Committee, the nation’s biggest sporting event will be played at the new Rams stadium in the City of Inglewood, set to open in 2019.
“On the heels of the National Football League’s historic return to Los Angeles, the Rams are proud to be part of such a significant regional effort of teamwork, leadership and vision to bring the Super Bowl back to Southern California,” said Kevin Demoff, COO of the Los Angeles Rams. “We would like to thank the NFL owners for giving us this opportunity to host the nation’s biggest event in sports and entertainment at our world-class stadium.”
Wasserman and the Los Angeles Super Bowl Bid Committee delivered the successful bid to all 32 NFL owners in a live presentation in Charlotte. The bid focused on the best of Los Angeles – diversity, creativity, entertainment – and storied history of hosting the world’s biggest sporting events including the Olympics, World Cup, All-Star Weekends and more.
“We are honored that the NFL is bringing the Super Bowl to Los Angeles in 2021. The League’s selection of Los Angeles is a testament to its commitment to innovation and diversity,” said Wasserman. “Stan Kroenke’s vision for the Rams stadium and the surrounding campus makes Inglewood an ideal venue for staging the Super Bowl of the future”
The Los Angeles Super Bowl Bid Committee included Renata Simril, President and CEO of the LA84 Foundation, Mayor Eric Garcetti, Inglewood Mayor James Butts, and Kevin Demoff, COO of the Los Angeles Rams.
“Los Angeles is built to host the Super Bowl. We helped forge this great American tradition as its very first host in 1967; and now, at long last, we’re bringing it back where it belongs,” said Garcetti. “L.A. is already welcoming a record number of visitors from around the world, and Super Bowl LV will bring even more economic prosperity to our region — attracting tens of thousands of people to our city and generating hundreds of millions of dollars for local hotels, restaurants, shops and other businesses.”
While the Super Bowl will be held in Inglewood, other official and unofficial events will be hosted throughout the region. The Los Angeles Super Bowl Bid Committee will be responsible for raising appropriate funds to offset costs and will work closely with the NFL to deliver the most successful Super Bowl to date in 2021.
“The City of Inglewood is thrilled to be the host for the most watched, single sporting event in the world, Super Bowl LV,” said Inglewood Mayor James Butts. “Working with the City of Los Angeles, we intend to help make it the greatest fan experience in the history of the NFL. After a 20 year hiatus, professional football is back.”
This will be the eighth time the Super Bowl is played in the Los Angeles region. The most recent being in 1993 at the Rose Bowl in Pasadena when the Dallas Cowboys routed the Buffalo Bills in a 52-17 rout in Super Bowl XXVII. Pop icon Michael Jackson performed an historical halftime show in front of the 98,374 spectators at the Rose Bowl. Cowboys quarterback Troy Aikman gained MVP honors for his four touchdown passes and 22 completed passes out of 30 attempts.