Spring is right around the corner, and The Fragrance Foundation (TFF) has selected March 21 as The Fragrance Day 2022™.
Learning what makes a fragrance excellent and right for you, is a lifelong exploration and a journey that I have just started on. To that end, being able to learn from TFF is a joy and an opportunity to learn and share.
The goal of TFF is to introduce consumers everywhere to the transformative power of fragrance, and The Fragrance Day’s goal is to shine a spotlight on the latest trends that are influencing and shaping the industry. For 2022, these include a reinforced commitment to sustainability and fragrances that feature ingredients promoting wellness and self-care.
The Fragrance Day 2022 also serves to unite the fragrance community around the importance of diversity, equity, and inclusion and the critical need to ensure that the industry accurately reflects the populations it serves and provides opportunities for people of all backgrounds to build and shape lasting careers.
The free event will be held on Monday, March 21, from 9 a.m. PST to 2 p.m. PST, and features exclusive content and real-time opportunities for the public to virtually engage with their favorite brands, industry experts, and influencers. The event will also include findings from Dr. Pamela Dalton, Research Scientist, the Monell Center on COVID’s effect on the sense of smell.
The first 1,000 people to register will receive a complimentary Scent Journey Kit, courtesy of The Fragrance Foundation. Register here: https://fragranceday.org/
Among the more than 30 participating brands are: Aerin, Cartier, Givenchy, Harlem Candle, the premier of Billie Eilish’s new fragrance, Eilish Eau de Parfum, and World of Chris Collins, the first African American-owned brand to be featured in Bergdorf Goodman and Sephora.
Some 100 retailers will also participate, including Macy’s, Bloomingdale’s, Saks Fifth Avenue, bluemercury, Ulta, Nordstrom, and Victoria’s Secret. New this year will be notable influencers paired with new TFF members to share their perspectives. These include Kudzi Chikumbu (@sircandleman), Tiff Benson (@tiffbenson), Emma Vernon (@perfumeroompod). Beauty Editor and Brand Consultant Katie Becker will also interview fashion designer Francisco Costa, creator of the perfume brand Costa Brazil.
The Fragrance Foundation is the premier resource for industry expertise, innovation, and education. United under the mission statement “to inspire the world to discover the artistry and passion of fragrance,” The Fragrance Foundation is devoted to nurturing talent, celebrating the creativity of perfumers, engaging consumers to increase appreciation for the world of fragrance and driving diversity, equity and inclusion.
Follow The Fragrance Foundation on social media: @fragrancefoundation.