Cheryl Pearson-McNeil, Senior Vice President U.S. Strategic Community Alliances and Consumer EngagementOctober 14, 2015
Over the past few months, one thing has become abundantly clear about the way the United States views the Black community: our whole story is not being told. When media outlets present viewers and readers with only prison statistics or poverty rates, those sources are promoting only a sliver of the truth. That’s why Nielsen, the global company that measures what consumers watch, listen to and buy, committed this year to pulling back the curtain. The fifth annual report on Black consumers, titled “Increasingly Affluent, Educated, and Diverse: The Untold Story,” offers exciting and empowering insights in all areas of