Cross Fitness

Los Angeles Businesses Find Mentorship Through Jrue and Lauren Holiday Fund

In the wake of the COVID-19 pandemic and the uptick of Black Lives Matter protests, NBA guard Jrue Holiday and his wife Lauren wanted to help people of color. They decided to use the remainder of Jrue’s 2020 salary to help Black and Brown businesses in Los Angeles, Indianapolis, New Orleans, and Milwaukee. This was the inception of the Jrue and Lauren Holiday Fund (JLHF).