The meteoric rise of African American beauty brands exemplifies this transformative power. In the past year, consumers spent an astounding $142 million on beauty and wellness products created by BIPOC entrepreneurs—a 42.5% increase from the previous year. This growth isn’t just about economic success; it represents a collective shift toward valuing products that reflect our identities and align with our communities’ values.
Every dollar spent becomes a declaration of self-worth and community investment. By supporting BIPOC-owned brands, we invest in ourselves, our neighbors, and the future we’re building together.
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One brand redefining the beauty landscape is Rihanna’s Fenty Skin. With her latest release, the Cherry Dub Pore Purify’r Gel Cleanser, Rihanna continues to lead by example, proving the strength and impact of Black-owned beauty brands.
This gel-to-foam cleanser, designed for oily skin, combines innovation with a nod to Rihanna’s Caribbean roots. Featuring Barbados Cherry—a Vitamin C powerhouse with ten times more potency than an orange—the cleanser promises to clarify, brighten, and refine skin.
Rihanna herself champions the product as a must-have for her “oily days.” “It washes away my surface oil and shine but doesn’t leave my skin feeling tight or dull. It actually helps brighten and improves the look of pores too,” she shares.
Cherry Dub’s formula exemplifies thoughtful craftsmanship, blending Barbados Cherry Complex, Niacinamide, and Aloe Juice to cleanse, soothe, and refine. The cleanser transforms into a light foam with a cherry-inspired scent, leaving skin radiant and prepped for the next step in your skincare routine.
Sustainability is also at the forefront of Fenty Skin’s ethos. The cleanser’s recyclable glass bottle, FSC-certified packaging, and pump made from 50% post-consumer material are just a few ways the brand prioritizes the planet.
Now available globally at Sephora and Kohl’s, the Cherry Dub Pore Purify’r Gel Cleanser is more than just a skincare product—it’s a testament to the power of representation. By supporting brands like Fenty Skin, we amplify the impact of our purchasing power, turning everyday decisions into meaningful contributions to progress.
Rihanna’s glow may be legendary, but with Fenty Skin, achieving your own glow feels more attainable than ever. Let your choices reflect your power—one pump at a time.
