A social media campaign highlighting diversity in the Los Angeles Police Department and encouraging more Angelenos to consider working in local law enforcement was unveiled last Thursday.
The “Our LAPD” campaign features an Olympic medalist and mother of twins, a formerly homeless father of four, and a Guatemalan-born architect. The campaign is a collaboration involving the Mayor’s Innovation Team, the Los Angeles Police Department, and the City of Los Angeles Personnel Department.
“Law enforcement is more effective when it reflects the community it serves,” Mayor Eric Garcetti said. “This campaign is about increasing awareness of the LAPD’s commitment to diversity — and building on that commitment with the next generation of recruits.”
The campaign also includes information about the LAPD application and recruitment process, and highlights the different career paths available at the LAPD.
“The Los Angeles Police Department is proud that it continues to reflect the rich diversity that makes this city a vibrant place to call home,” LAPD Chief Charlie Beck said.
“As we build the next generation of police officers and the workforce of L.A.’s future, we embrace a campaign that highlights the men and women who put on the same uniform everyday, yet come from a wide range of unique backgrounds, ethnicities, and life experiences,” Beck said.
“If you are committed to creating healthy communities and making L.A. a better place to live, there is a career waiting for you here at the LAPD.”
Links to the campaign can be found at http://joinlapd.com/ourlapd/