(Courtesy photo)

Glow + Flow Beauty is launching its newest destination for beauty lovers and explorers by hosting a grand opening week from Tuesday, May 21, through Sunday, May 26, at its new location at 4361 West Rosecrans Ave., in Hawthorne.  Glow + Flow Beauty is a chain of beauty supply stores and will host a series of daily experiences featuring industry giants from the world of cosmetics, wellness, hairstyling, entrepreneurial success and those aiming to reimagine the shopping experience for women.

Glow + Flow Beauty is the brainchild of Luxury Maven, TV Host, Fashionista and Wedding Designer Diann Valentine, who ventured into the beauty retail space with Glow + Flow Beauty in Inglewood a few years ago and launched a synthetic hair brand SLAYYY Hair in 2023 expanding into national distribution through partnerships with TJ Maxx and Marshalls.

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“The beauty shopping experience for BIPOC women needed a transformation.  Consumers craved a ‘remix’ in terms of the in-store experience, ‘wow factor’, engagement and education.  And that’s what we deliver” says Valentine. “We look forward to expanding Glow + Flow Beauty nationwide through franchising opportunities.”

Glow + Flow Beauty Grand Opening Week will feature master classes by Beauty Founders and Celebrity Stylists, product demonstrations, collaborations with Influencers and Celebrities as well as support from businesses and organizations.

Event Highlights Include:

Tuesday, May 21 – Glamazon Cosmetics Takeover- 1 p.m. to 8 p.m.

Join Kim Baker, founder of Glamazon Cosmetics, for a Master Class on makeup application finesse. The day concludes with an exclusive ‘Sip & Shop’ event for makeup and beauty experts.

Wednesday, May 22 – Wellness Wednesday with Claudine Cooper- 6 p.m. to 9 p.m.  Fitness guru Claudine Cooper will lead a private workout session and panel discussion on maintaining beauty amid active lifestyles. Local fitness fanatics are invited to enjoy a juice bar and healthy snacks afterward.

Thursday, May 23 – Slay Your Crown – 6 p.m. to 8 p.m.  A day dedicated to all things hair with workshops on styling curls, braids, wigs, and extensions. Celebrity and professional stylists will share their secrets to perfecting any look.

Friday, May 24 – Ribbon Cutting & Happy Hour- 12 p.m. to 8 p.m.  Official opening with city dignitaries, a unique shopping experience with founders and celebrities, and a happy hour celebration.

Saturday, May 25 – Brain Trust Beauty Bazaar- 10 a.m. to 6 p.m.  Partnering with BrainTrust Founders Studio, the day focuses on BIPOC beauty entrepreneurs offering insights on business growth, capital acquisition, and product showcasing.

Sunday, May 26 – Leap of Faith Celebration – 10 a.m. to 6 p.m.  A celebration of community members and entrepreneurs who have made significant life changes, with a focus on beauty business success stories.

Guests interested in learning more about Glow + Flow Beauty grand opening week in Hawthorne can visit www.glowandflowbeauty.com