(courtesy of Black Panther and Roots Naturelle USA)

Black Panther and Roots Naturelle USA, is one of the largest Black-owned manufacturing companies in the beauty industry. They produce for their private labels in addition to many other mainstream companies–the manufacturing company is based in Los Angeles, California.

Black Panther and Roots Naturelle, USA is a family-owned company that began in 1991. They credit their longevity and success to their commitment to producing the “highest quality in personal cosmetics—through sustainable principles and practices.” The firm stands on exceeding their client’s expectations and leading the way to new innovation in the cosmetic industry.

Black Panther and Roots Naturelle USA manufacturing firm manages the production of goods that are sold in Target, Ulta, and Sephora.

Black Panther Strong products are sold in over 3,000 outlets and beauty supply locations in the U.S., the Caribbean, and Africa. Black Panther Strong produces over 200 different items including vegan edge control, styling gel, hair fertilizer and chocolate body wash. All of their products are made in-house. Their strongest product line is their Black Panther Strong edge and braid control, as stated in a previous interview.

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Vice president of sales and marketing, Richard Omordia said, “Black Panther and Roots Cosmetics is a family-owned and operated company with simple principles of equality and progress. Where our people can feel seen, heard and valued.”

(courtesy of Black Panther and Roots Naturelle USA) 

Black Panther and Roots Naturelle, USA have in-house researchers, compounders and chemists that cultivate luxury grade ingredients in their state-of-the-art laboratories. The company is seen as one of the pillars in fair-trade and local employment opportunities. They continue to evolve with eco-conscious practices while maintaining a foundation that started with the unity of family at the base of Black Panther and Roots Naturelle USA.

They have been stationed in the west coast for over 30 years and according to the vice president of sale and marketing, they are one of the largest Black-owned cosmetic manufacturing companies in Western United States.

Staying true to their roots, Black Panther and Roots Naturelle USA have a solid market across Africa and the Caribbean. They maintain a bridge of communication with international companies, advising them on sustainability and keeping the environment at the forefront of company values.

With a human centered mission, Black Panther and Roots Naturelle USA are dedicated to maintaining the best working conditions and creating a space of transparency between suppliers and consumers.

Follow the Black Panther and Roots Naturelle journey on Instagram @blackpantherstrong