Mayor Eric Garcetti announced today a public-private partnership and nonprofit aimed at bringing jobs and international opportunities to the Los Angeles area ahead of the 2028 Olympics and continuing beyond. “Los Angeles is a global crossroads — there is simply no better place to start or expand a business than here,” Garcetti said in a statement.
“By making it easier for companies, nonprofits and entrepreneurs to invest in our city, Global LA will attract international opportunities that benefit Angelenos across our city with good paying jobs and a more resilient, inclusive local economy.” Global LA will highlight the benefits of investing and settling in Los Angeles through recruitment, relationship management and international marketing efforts.
“I am excited at the launch of Global LA, a dedicated effort to build L.A.’s global reputation for international business, promote incentives like the state’s CalCompetes program, and attract international opportunities that create quality jobs in California,” said Dee Dee Myers, director of the Governor’s Office of Business and Economic Development.
According to Garcetti’s office, Global LA will focus on attracting sustainable, inclusive and job-creating opportunities. It highlighted as an example the Vietnam-based electric car company Vinfast, which announced Tuesday it is moving its U.S. headquarters to Los Angeles. The company is expected to invest more than $200 million in the state and hire more than 1,000 Californians.
“We are excited to make Los Angeles the permanent home of VinFast US,” said VinFast US CEO, Van Anh Nguyen. “Southern California is rapidly becoming the epicenter of the advanced transportation world thanks to forward thinking ideas, an abundance of talented workers, and the passion to make transportation electrification a reality. We are grateful to Mayor Garcetti and the city of Los Angeles for the continued support.”
Los Angeles committed an initial investment of $500,000 for the membership-funded organization. Members include The Walt Disney Co., the Conrad N. Hilton Foundation, City National Bank, East West Bank, Evite, Los Angeles Football Club and Wastefuel, and partners include LA28 and the California Governor’s Office of Business and Economic Development.