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(Courtesy photo)

The economic power of the African American and BIPOC communities has long shaped industries, especially in beauty and skincare. Where money is spent is more than a consumer choice—it is a political act. This reality has driven change for generations, with communities recognizing that real power lies in economic influence. As brands continue to acknowledge this, few have embraced it as fully as Fenty Skin, which has built its success by centering inclusivity and quality in an industry that has often overlooked diverse skin needs.

With this in mind, Fenty Skin has introduced Cherry Dub BHA Toner, a new addition to its growing skincare line. Designed to refine pores and combat excess oil while brightening the skin, the toner is formulated with salicylic acid and aloe juice, delivering effective results without stripping moisture. Rihanna, founder of Fenty Skin, emphasized the need for a targeted toner that works without compromising skin health.

“I don’t play when it comes to greasy skin. That’s why we developed our first toner dedicated to oily skin,” Rihanna said in a statement. “Cherry Dub BHA Toner is powered by heavy-hitting ingredients like salicylic acid to keep surface oil in check and aloe juice to soothe, so no stripped skin over here. It’s powerful yet gentle.”

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The toner is clinically tested to improve skin clarity in just one week, making use of ingredients selected for their effectiveness. The Triple Cherry Complex, which includes three forms of Barbados Cherry, provides ten times more vitamin C than an orange, enhancing brightness and renewal. Betaine salicylate and willow bark extract work to clarify and refine pores, while zinc PCA reduces surface oil, making the formula an effective yet balanced solution for oily and blemish-prone skin.

The launch of Cherry Dub BHA Toner is also a reflection of Rihanna’s Caribbean heritage, as the Barbados Cherry plays a central role in the product’s formulation and scent. The vegan, cruelty-free, and gluten-free toner stays true to Fenty Skin’s commitment to high-performance skincare without compromising ethical standards.

Beyond its impact on skincare, Fenty Skin remains committed to sustainability. The Cherry Dub BHA Toner bottle is made from 100 percent post-consumer recycled material, while the cap is composed of 98.5 percent PCR materials. Both can be recycled, depending on local regulations.

As African American and BIPOC consumers continue to influence the global beauty market, brands that recognize and respect this economic power thrive. Fenty Skin has positioned itself as a leader in this space, with each launch reinforcing the significance of community-driven commerce.

The Fenty Skin Cherry Dub BHA Toner ($34) will be available globally online and in-store at FentySkin.com starting March 7, 2025.