Monday, May 23, 2022
Facepop Mobile App Takes Messaging to a Higher Level
By Cora Jackson-Fossett, Staff Writer
Published November 14, 2019

Bervick J. Deculus II demonstrates the Facepop app. (Courtesy photo)


Your social media messages will become more vibrant and alive with the Facepop mobile app. According to company founder, Bervick J. Deculus II, the innovative tool transforms communications into memorable posts.

Deculus launched his start-up tech company last year and since then, individuals and businesses are using the app to create personalized emoji-like videos featuring the face of the sender. The “talking head” can deliver catchphrases, inspirational quotes, well wishes, greetings, notifications, hot slang and more.


“Facepop aims to enhance the messaging experience around the globe by enabling users to not only produce more clearer and concise messages, but also empower their personal brand of commentary. People can create their fun talking-head videos for their friends and family, all by a simple press of a button – launch, create and share. It’s that simple,” explained Deculus, an L.A. native who runs the company with co-founders Jerome Henry and Kareem Grimes.

While Generation Z and Millennial audiences are likely to embrace Facepop, the owners believe the app can help corporations and local businesses to empower their digital marketing campaigns or internal communications.

“Can you imagine City Council president Herb J. Wesson, Jr.’s talking head video sent as a personal text inviting you to next year’s Taste of Soul, set against a title sponsor themed background? Facepop packs personalization power like never before, period,” insisted Henry.

One of the factors that make Facepop unique is its state-of-the-art facial recognition technology, he said. Competing apps offer talking head videos as personalized avatars, but Grimes noted that Facepop eliminates that artificial aspect.

“Our algorithm extracts a real-world human head from a real-world environment. We don’t understand the overworked emoji or avatar messaging tool,” he said with an ear-to-ear smile. However, they do possess entrepreneurial spirits and backgrounds in the film and music industries, which spurred their venture into the tech start-up field.

The Facepop team members discuss business strategies. (Courtesy photo)

“Tech entrepreneurship is a significant undertaking, especially in an industry where the odds stand against you. But, I refuse the tech industry’s present climate for minorities, our non-technical backgrounds or need to raise capital to become our deal-breakers,” said Deculus, a graduate of Howard University. “But, we are ready to rewrite the narrative of how American descendants of slavery can populate this industry as tech founders.”

Currently, Facepop is only available as a free download from the App Store for iPhone X users and higher, but plans are underway to expand the app to Android devices. The company is also exploring methods to implement visual effect-driven filters, social media maven/celebrity Facepops and pre-scheduled auto messaging.


“We intend to offer a newfound tool for digital advertisers via micro-commercials, aka – branded Facepops featuring brand ambassadors or celebrities and internal communication services for small businesses and big box brands like the Los Angeles Rams, Carnival Cruise Line, Rolling Loud Festival, FedEx, and Netflix to impact customer and/or fan experience,” added Deculus. “Facepop will change the face of messaging, so buckle up!”

Agreeing with that assessment, Eric Young of West Coast Entertainment LLC, and business manager to actor Michael Blackson, said, “Facepop appears to become pop culture’s next big thing. I like Deculus’ vision and I’m motivated to get my celebrity and social media influencer friends and clients on board.”

Learn more about Facepop at, Instagram: @facepopapp, or email [email protected]

Categories: Business | Local
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