MAKE UP FOR EVER has long been one of the leaders in addressing the beauty needs of people of color—years before inclusivity became a trending buzzword. Known for its artistry-driven approach and expansive shade ranges, the brand continues its commitment to representation with its latest launch: Super Boost Skin Tint.
This new product comes at a moment when consumers expect more—more care, more transparency, and more products that truly serve their skin. For many Black and Brown consumers, that expectation is rooted in necessity. In 2024, the African American community alone spent $9.4 billion on beauty products, with significant investment in fragrance, hand and body lotion, and hair care. And yet, BIPOC-owned beauty brands remain drastically underrepresented on store shelves.
Our community matters. Our dollars fuel the beauty economy. But the industry has not always responded with equal care or investment. That’s what makes launches like Super Boost Skin Tint noteworthy: they represent an intentional move toward products that consider—and center—us.
Designed as a hybrid makeup-skincare solution, the tint offers sheer to medium coverage with a healthy-skin finish that feels breathable and looks real. Infused with polyglutamic and hyaluronic acids, it hydrates and plumps for up to 72 hours. Over time, grapefruit extract helps improve skin texture, blurring the line between cosmetic and care.
Importantly, the formula respects melanin-rich skin. It blends without leaving behind an ashy or gray cast, adapting to undertones rather than flattening them. Lightweight and buildable, it gives users control—whether they want a natural glow or more coverage.
“For a radiant summer look, I use two shades—one to add warmth where the sun hits, and another to highlight,” said makeup artist Eddie Duyos. “It’s effortless. It acts like skincare but delivers like makeup.”
The application is simple: use fingers to blend across the face, adding thin layers where needed. The product is designed to enhance—not conceal.
With Super Boost Skin Tint, MAKE UP FOR EVER once again proves that inclusive beauty is not an afterthought. It’s a responsibility. One that honors the communities who have been showing up—and spending—for generations.
