Union Bank announced that Una Fox has joined as Head of Business Data and Insights. Fox will be responsible for leading the overall data driven philosophy for both Union Bank and PurePoint Financial and for working with the product, marketing, and business line teams to help enable them to push the business forward.
She and her team will work to strengthen the bank’s analytical approach and deliver impactful, actionable business insights for the bank. Fox is based in the Union Bank office in Woodland Hills, California, and reports to Pierre P. Habis, Head of Consumer Banking.
“As we look to enhance the client experience in everything with do, data will be critical in how we understand our clients, anticipate their needs and deliver what they want, all at a time when our industry and consumer behavior continue to evolve,” said Habis. “Una’s background in leveraging data to make smart financial and business decisions particularly for very consumer facing companies is not only impressive, but exactly the sort of expertise we hoped to find in a leader for our data and insights team.”
Una is a technology leader with a consistent track record of generating positive financial results and leading strategic corporate initiatives. She most recently served as Vice President, Digital Marketing and Data Technology, for The Walt Disney Company, where she led the creation and operation of a high performance digital and analytics ecosystem to support Walt Disney International’s brand and marketing teams.
Over her more than 20 year career, Una has managed and motivated successful business and technology teams in complex, matrixed and distributed environments to deliver rich consumer experiences and flexible business technology solutions at Fortune 100 companies, including The Walt Disney Company and Yahoo. In her previous role at KPMG Consulting she consulted with many global brands including Microsoft, Cisco, Qwest, Google, and AT&T.
“As consumers expect greater customization and personalization of their financial experiences, having the right insights using technologies such as AI and machine learning will be critical to delivering what our clients want and need from their bank,” said Fox. “I am really excited to be a part of MUFG Union Bank at this time when so much innovation and positive change is taking place.”