Friday, May 14, 2021
CLOSE
 
TV ONE’S FIRST-EVER UNSUNG FEATURE FILM, LOVE UNDER NEW MANAGEMENT: THE MIKI HOWARD STORY POSTS HIGHEST LIVE+3 DVR LIFT FOR W18-34 IN NETWORK HISTORY
By Sentinel News Service
Published June 22, 2016

image003

TV One’s first-ever Unsung feature film Love Under New Management: The Miki Howard Story, starring Teyonah Parris(Chi-Raq, Survivor’s Remorse, Mad Men) in the title role as Grammy Award-nominated R&B songstress Miki Howard, posted the highest Live+3 DVR lift among W18-34 (+55%) among all original movies in network history.

This additional record-breaking statistic follows TV One’s recent announcement regarding Love Under New Management: The Miki Howard Story’s record ratings on its premiere night, Sunday, June 12. The film ranked as the #1 Original Movie in network history posting Live+3 ratings as follows:  HHLD 1.10, W25-54 1.07, W18-49 .88, P25-54 .79, P18-49 0.67.  And every key demo posted double-digit DVR lift: W25-54 +63%, P18-34 +62%, W18-49 +59%, P18-49 +58%, P25-54 +58%, W18-34 +55%. Additionally, Love Under New Management: The Miki Howard Story ranked as the #1 Ad-Supported Cable Telecast among all key black demos with a combined reach of 2.2 million total unique viewers 2+ for the night.

ADVERTISEMENT

Before topping Billboard’s R&B charts, Miki Howard was a homeless teenager estranged from her mother, a member of the legendary gospel group The Caravans,  and desperate for love, attention and success. Love Under New Management: The Miki Howard Story candidly explores the complicated history of Howard’s romantic relationship with R&B singer Gerald Levert, the tumultuous relationship with her mother, and her battles to overcome spousal abuse and drug addiction. Viewers can catch TV One’s encore presentation on Sunday, June 26 at 2 p.m. ET.

Love Under New Management: The Miki Howard Story features a star-studded ensemble cast opposite Parris, including Darius McCrary (The LeftoversFamily Matters) as Gerald Levert; Vanessa Bell Calloway (ShamelessTo Hell and Back) as Miki’s mother Josephine Howard; Gary Dourdan (CSIBeing Mary Jane) as Augie Johnson; LisaRaye McCoy (Single LadiesAll of Us) as Sylvia Rhone; and Amari Cheatom (Django Unchained, Night Catches Us) as Eddie Phelps.

Love Under New Management: The Miki Howard Story is produced by Eric Tomosunas and Carl Craig for Swirl Films. Christine Swanson serves as Director and the screenplay was written by Christine Swanson and Rhonda F. Baraka.  For TV One, Jubba Seyyid is Executive in Charge of Production and Sr. Director of Programming; Donyell McCullough is Senior Director of Talent & Casting; Robyn Greene-Arrington is VP of Original Programming; and D’Angela Proctor is Head of Original Programming.

Love Under New Management: The Miki Howard Story was filmed on location in Savannah, Georgia.

 

For more information about TV One’s Love Under New Management: The Miki Howard Story, visit the network’s companion website at www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on TwitterInstagram and Facebook (@tvonetv) using the hash tag #MikiHowardStory and catch clips and promos on TV One’s YouTube Channel.

ADVERTISEMENT
Categories: Entertainment | TV
Tags: | | | | | |

Get the Los Angeles Sentinel App!



Since 1933 The Voice of Our Community Speaking for Itself.
88 Years of LA Sentinel.
Black News.
SEARCH:    
Videos


Black Fact of the Day


Photo of the Day

Events

LA Sentinel
in your pocket:





TOS-Cookbook-Web

LA Watts Times

 
© 2021 Los Angeles Sentinel All Rights Reserved • A Bakewell Media Publication

AboutArchivesContact UsCorrections & MisprintsMedia Kit

Terms of ServicePrivacy Policy

LA Watts TimesTaste of Soul

Close / I'm already on the list

Subscribe Today!

Don't be limited anymore! Subscribe Now »

** Existing subscribers, please Login / Register for Digital »

Subscribe to The Los Angeles Sentinel for only $5.99 $3.99 per month, with 1 month free!

Relax in comfort each week as you read the printed newspaper on your own time, delivered weekly to your home or office. This subscription also includes UNLIMITED DIGITAL ACCESS for all of your devices. Includes FREE shipping! One easy payment of $3.99/month gets you:

Subscribe Now »