On December 22, a coalition of young African American entrepreneurs joined together to host the first annual “The Big Giveback.” This free and public holiday event provided much needed resources to hundreds of South Los Angeles youth with toys, bikes, food, games and much more.
Motivated to help underserved families of all backgrounds, Owners from Glamorous Mane, James Pierre Thomas from Affordable Christmas Trees, and Shaprae Morris from Friends Family Daycare had a vision that would spread holiday cheer from this year forward. With the help of several friends including HJB Cream, Shenise Evans, Gourmet GFX, S.A.N.D Transitional Housing, DJ Reg the Ruler, and All Flavor No Grease to name a few, they were successful in servicing over 500 families by distributing over a thousand toys for children of all ages. In addition, with the assistances of Los Angeles City Councilmember Herb Wesson, Jr., over 25 families left with a new bike and helmet ready to hit the pavement. Not to mention the 60 bikes that were donated by the local entrepreneurs. Children also had the opportunity to meet Santa Clause, take a photo, and read their wish list.
During this holiday toy giveaway, free snack filled attendee’s appetite and live entertainment was available to make it a grand celebration. Battle zone legend and squad, Rocco the Clown made a stop at the event to ensure the crowd was dancing. Additionally, there was special appearance from Los Angeles Native Hip-Hop Artist, Joe Moses, who performed some of his biggest hits.
“Today is a step in the right direction as we build one another up and destroy generational curses. At the end of the day, we are all we got,” said Erica with Glamorous Mane.
“Giving back to the communities we were raised in is so important and is the purest form of generosity,” said Angela with Affordable Christmas Trees
“When leaders link up the sky is the limit,” said Shaprae with Friends Family Daycare
Brittney with HJB Cream said “Being a part of South Los Angeles, we understand our community’s challenges and how limited parents are when choosing to pay their bills or gift their child a toy during the holidays. We are so fortunate to be able to make that happen for them at this event.”