Inside NBC’s Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi B
June 7, 2024
NBC is inserting some pop culture flavor into the world’s biggest sports spectacle: From Megan Thee Stallion dancing with dressage horses at the Palace of Versailles to Peyton Manning riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for the Paris Olympics.