Danita Johnson

Sparks “Purple Print” Shows the Future of the Franchise

  The Los Angeles Sparks recently hosted ‘The Purple Print: A Courtside View’ to tell their fans about their vision for the franchise in the 2020 season. The event come in lieu of the Sparks winning big at the WNBA Team Business Awards. Los Angeles won Franchise of the Year, Ticket Sales Performance of the Year, and Marketing Performance of the Year in the WNBA. The league analyzes all 12 franchises for the awards for their ticket sales, partnership, and community engagement. The Sparks front office wants to build on their victory; Sparks president and COO Danita Johnson noted how

L.A. Sparks Launch Campaign to Aid Military Women

The Los Angeles Sparks partnered with the L.A.  County Department of Military and Veterans Affairs (DMVA), The L.A. County Department of Mental Health, and California Mental Health Services Authority to create the “Spark The True You” campaign, a year-long initiative to help women who serve in the military. To kick off the historic initiative, the organizations hosted a Women Veteran’s Summit on Friday. This event is one of 12 events the Sparks will be hosting to help female veterans, those who are on active duty and their families. L.A. Sparks COO Danita Johnson and forward Karlie Samuelson spoke during panels