Coach Prime

Colorado hires Deion Sanders to turn around football program

Deion Sanders is taking over as head coach at Colorado, bringing his charisma and larger-than-life persona to a beleaguered Pac-12 program that’s plunged to the bottom of college football. The deal was announced Saturday night by CU athletic director Rick George. The Pro Football Hall of Famer has been at Jackson State, a historically Black college that plays in the NCAA’s second tier of Division I, since 2020. Sanders has guided the Tigers to consecutive Southwestern Athletic Conference titles. The Tigers beat Southern in the SWAC championship game Saturday in Jackson, Mississippi, and a few hours later Colorado announced he was coming