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Cheryl Grace
Nielsen’s 10th-Year African American Consumer Report Explores the Power of the Black Community from Moment to Movement
October 29, 2020
For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded. According to “The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.  ... read more »
Marketers Should Show More Respect for the Black Consumer, According to a Report
October 18, 2019
"Take a look at how African Americans make their decisions, whether it's physically or digitally… what we found is that when it comes to making decisions, we abundantly are going to use recommendations as our first line of research," Cheryl Grace, Nielsen's Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, told NNPA Newswire. ... read more »
‘Power, Leadership, and Influence of the Black Woman’ A Stellar Success 
March 28, 2019
‘An audience of powerful women celebrating other powerful women’   ... read more »
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Digital Boom and Tech Access Fuel Black Entrepreneurship
November 22, 2018
Nielsen report underscores growing competitive marketplace with new content creators, product developers and business owners ... read more »
THE LOBBY (Episode 2): Nielsen SVP Cheryl Grace talks Black Girl Magic
December 21, 2017
The LOBBY sits down with Nielsen SVP Cheryl Grace to discuss Black Girl Magic after the release of Nielsen's new report on Black Women ... read more / watch video »
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