Cheryl Grace

Nielsen’s 10th-Year African American Consumer Report Explores the Power of the Black Community from Moment to Movement

Sentinel News ServiceOctober 29, 2020

For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded. According to “The Power of the Black Community – From Moment to Movement,” the 10th annual report in Nielsen’s Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.

Business Economy

Marketers Should Show More Respect for the Black Consumer, According to a Report

Stacy M. Brown, NNPA Newswire CorrespondentOctober 18, 2019

“Take a look at how African Americans make their decisions, whether it’s physically or digitally… what we found is that when it comes to making decisions, we abundantly are going to use recommendations as our first line of research,” Cheryl Grace, Nielsen’s Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, told NNPA Newswire.