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Nielsen’s 10th-Year African American Consumer Report Explores the Power of the Black Community from Moment to Movement
BusinessNationalNews (Business)

Nielsen’s 10th-Year African American Consumer Report Explores the Power of the Black Community from Moment to Movement

Sentinel News ServiceOctober 29, 2020

For 10 years, Nielsen has been dedicated to telling the story of the power of Black consumers and their diversity, long before the call for social justice sounded. According to “The Power of the Black Community – From Moment to Movement,” the 10th annual report in Nielsen’s Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms. 

“Your Untold Story – Learn Why It Matters to Nielsen At Taste of Soul”
NationalNews

“Your Untold Story – Learn Why It Matters to Nielsen At Taste of Soul”

Cheryl Pearson-McNeil, Senior Vice President U.S. Strategic Community Alliances and Consumer EngagementOctober 14, 2015

Over the past few months, one thing has become abundantly clear about the way the United States views the Black community: our whole story is not being told.  When media outlets present viewers and readers with only prison statistics or poverty rates, those sources are promoting only a sliver of the truth. That’s why Nielsen, the global company that measures what consumers watch, listen to and buy, committed this year to pulling back the curtain.  The fifth annual report on Black consumers, titled “Increasingly Affluent, Educated, and Diverse: The Untold Story,” offers exciting and empowering insights in all areas of

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National

Nielsen: African-Americans Upending Stereotypes in Education, Income, Media and More

Sentinel News ServiceOctober 1, 2015

Nielsen recently released Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, the fifth installment in its Diverse Intelligence Series. This new report is inclusive of insights about affluent Black consumers with annual household incomes of $75,000 and higher and upends outdated stereotypes about African-Americans, from education and income to media consumption and social engagement. The report was released at a press conference during the Congressional Black Caucus Foundation, Inc.’s 45th Annual Legislative Conference in Washington, D.C. Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story explores the evolution of upper-income Black Americans as the population