The Los Angeles Chargers and stadium naming rights partner, SoFi, the digital personal finance company, today announced a 20-year partnership between the two organizations focused on creating jobs, future leaders and addressing social injustice throughout the South Los Angeles region.
SoFi and the Chargers will team up to put the community at the heart of this season’s activations at SoFi Stadium, creating digital experiences and innovative grassroots programs that have a meaningful future impact to those most in need. To help realize SoFi’s ambition for people to achieve financial independence, SoFi will be investing in community programs to support the launch of Bolt Academy. Created by Brotherhood Crusade – a 50-year-old grassroots organization dedicated to addressing the unmet needs of low-income, underserved, under-represented and disenfranchised individuals in South Los Angeles – and the Chargers Impact Fund, Bolt Academy will be a career training and leadership development program that will provide opportunities to work for the Chargers on game days at SoFi Stadium in 2021.
“At the beginning of our relationship with the Chargers, it was clear we shared a mission to advance educational and economic equality,” said Anthony Noto, SoFi CEO. “We’re proud to support the team and look forward to creating a positive impact in South Los Angeles communities.”
Starting last Sunday when the Chargers hosted the Kansas City Chiefs, SoFi pledged to make It’s Good, for Good with the Chargers. For every successful field goal and PAT scored by the Bolts at SoFi Stadium during the 2020 NFL season, SoFi will donate $1,000 to Brotherhood Crusade to help fund financial literacy resources and tools for The Bolt Academy program.
“Supporting under-resourced communities has been a key Chargers initiative for many years,” said A.G. Spanos, Chargers President of Business Operations. “To have a partner not only share this mission but collaborate with us in the manner SoFi has is extraordinary. It is incumbent upon us to level the playing field for those in underserved communities and provide them with the same opportunities and tools others have access to in order to help everyone realize their full potential. We’re excited about the work Brotherhood Crusade and the Chargers Impact Fund are doing and look forward to seeing our future leaders in action at SoFi Stadium come 2021.”
SoFi is the exclusive naming rights partner of SoFi Stadium, the home of the Los Angeles Chargers and Los Angeles Rams. This additional multi-year partnership with the Chargers will provide SoFi with an array of marketing rights, benefits and designations that will connect the brand with Chargers fans throughout Los Angeles and will help drive awareness, build trust and support SoFi’s ambitions to reach and support members across America.