NEW YORK (AP) — Papa John’s is getting “Shaq-ified.”
The pizza chain said Friday that basketball Hall of Famer Shaquille O’Neal will be its new pitchman, appearing in TV commercials and promoting Papa John’s in other ways. The company hopes O’Neal can repair its image and revive its sales after the company’s founder and namesake, John Schnatter, made racially insensitive remarks.
Besides being a spokesman, O’Neal will also join the company’s board of directors and invest in nine of its restaurants in the Atlanta area.
“If you want to enjoy great pizza and feel loved by the people that serve the pizza, you can come back home now,” O’Neal said in an interview with The Associated Press. ”‘The Daddy’ is here.”