Supergoop! Protects the skin from the sun. (

Spring is right around the corner, with the weather preparing to move into the lush warmth of springtime.  Most of the key beauty brands have launched and will launch a slew of products—some new and others returning with the label “improved.”

Naturally, keep your eyes peeled for the “darlings,” Charlotte Tilbury, as they have just announced that the international supermodel Bella Hadid was named the new face of the brand. It’s not a bad move for the 10-year-old brand as it prepares to celebrate that milestone.

Also introducing new items are Supergoop! and Valentino, who have both achieved the nearly impossible, riding the TikTok-viral algorithm to success, as the beauty community is showing and growing its power and influence.

Skin is in, again (wink), with an OG cult brand making its way into Sephora and a brand-new skincare stepping into the space, promising to keep your complexion feeling revitalized, refreshed, and protected — here’s what the beauty community is buzzing about.

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It’s a one-year birthday for The Outset—which, ICYMI, is founded by actress Scarlett Johansson — is introducing its new Purifying Blue Clay Mask, designed for sensitive skin, promising to unclog and minimize pores, all while soothing and nourishing the skin.

On the issue of diversity and inclusion, it feels there is a misstep coming out of the gate with Valentino’s brand launch of their new Very Valentino 24-Hour Wear Concealer, which is only offering 23 shades. It claims to be suitable for all skin types and claims to brighten under the eye while concealing unwanted blemishes and sculpting your skin for a youthful lift.

Supergoop! takes protecting the skin from the sun seriously and has a range of SPFs that have quickly become beauty fan favorites. They are launching a new invisible formula for the body called Unseen Sunscreen Body, which is filled with ingredients like olive leaf, fruit extracts, and plant-derived emollients that lock in moisture and nourish the skin’s barrier.

Hourglass has released new eyeshadow sticks for a soft and shimmery eye makeup look. The eyeshadow sticks come in seven sultry metallic shades.

The model is wearing Milk’s Kush Lip Oil. (

Glow Recipe, always on the lookout to innovate, has dropped a makeup-skincare hybrid that removes excess oil and promises to prime your skin for smooth foundation application.

Saltair Kept Glowing has grown in popularity, in part of the following of ShowerTok. Their new Santal Bloom Nourishing Body Oil ( is a rich mix of hydrators that promise a combination of sandalwood and jasmine.

Ellis Brooklyn (one of my favorite perfume brands) is offering a new scent for spring: Ellis Brooklyn’s Florist, a citrusy floral fragrance that brings spring vibes with notes of Italian bergamot, honeysuckle, and jasmine.

Milk is rocking the social media beauty community with the launch of KUSH Lip Oil, a 97% natural, sheer tinted lip oil with a nourishing hybrid of hemp seed and plant oils for an intense hit of hydration, pop of shine, and flavor so good, you’ll want to wear it on repeat.

The next gen of lip oil has landed. KUSH Lip Oil comes in 6 sheer tinted shades with corresponding flavors, so you can choose whatever you’re craving. Each universal shade gives a sheer wash of color that works across a range of lip tones.

Flavors include:

Green Dragon- clear with a sage and peppermint flavor

Cookie Dough- rosy beige with a Tahitian vanilla flavor

Orange Crush- orange with a citrus flavor

Pink Magic- hot pink with a watermelon flavor

Dream Machine – mauve with a guava flavor

Chocolate Cake- chocolate brown with a cacao flavor