As part of the organization’s #ReclaimYourVote campaign, the National Urban League, in partnership with BET and other key civil rights organizations, has designated September 18, 2020, the first-ever National Black Voter Day.
The announcement today comes 100 days out from Election Day on November 3rd and aims to energize and galvanize Black voters nationwide to take demonstrable action toward civic engagement.
September 18 is the country’s first early voting day in South Dakota and Minnesota, the latter a ground zero of the fight for racial justice since the killing of George Floyd.
Partners include the National Action Network and the NAACP.
“The pandemic and racial justice protests have shone a bright light on the stark racial disparities that exist in health care, the economy and our criminal justice system,” National Urban League President Marc H. Morial said. “If we are to repair these gaps we must commit ourselves to making sure every Black American has the tools they need to register and cast an informed vote, whether by mail or in-person, early or on Election Day.”
Jeanine Liburd, BET’s Chief Social Impact & Communications Officer, said “We have witnessed attempts to exclude Black Americans from the voting process through the purging of registration rolls, restrictive voter ID laws and other forms of voter suppression, a legacy of Jim Crow. We are thrilled to be partnering with the National Urban League and an incredible group of impact partners to declare September 18 National Black Voter Day to energize our audience to reclaim their vote during this upcoming election and beyond.”
National Black Voter Day will focus on the campaign’s “Five Steps to Voting”:
Step 1: REGISTER TO VOTE
Step 2: CHECK YOUR VOTING OPTIONS
Step 3: KNOW THE CANDIDATES AND ISSUES
Step 4: FIND YOUR POLLING LOCATION
Step 5: VOTE, VOTE, VOTE!
#ReclaimYourVote was launched early this year to identify significant electoral issues, demystify confusing civic processes, share ways to remain protected while voting in a COVID-19 environment, and highlight specific opportunities for Black Americans to reclaim our collective power through civic engagement.
To date, #ReclaimYourVote has leveraged activations, talent and civil rights partnerships, television spots to urge the Black community to be counted in the census and to take a stand and vote.
In the days leading up to National Black Voter Day, the National Urban League, BET and its impact partners will launch a spate of content, programming and initiatives to increase awareness of the collective voting power of Black Americans, to drive toward resources to ensure access to voting registration, to help provide guidance on voting rights restoration for eligible voters and to engage the candidates on the issues that matter most within our community.
For more information, please visit www.reclaimyourvote.org