LAFC forward Denis Bouanga (99) scored 21 goals during the 2024 season (Jevone Moore/L.A. Sentinel)

The energy that LAFC fans give to the club is like no other and LAFC found a way to pay them back. In a partnership with GUT LA, fans were able to receive discounts on the delivery app DoorDash during the final four games of the 2024 season.

If certain players on the LAFC roster scored a goal, fans could get a DoorDash discount that is based on their jersey number. Out of the roster, six players participated: forwards Denis Bouanga, Kei Kamara, and Olivier Giroud and mid-fielders Mateusz Bogusz, Timothy Tillman and Eduard Atuesta.

Their jersey number was the percentage amount for the discount and fans would be given a special discount code. For example, if Tillman hit a goal during that time, fans would receive an 11 percent discount with the code TILLMAN11.

LAFC forward Kei Kamara (23) scored three goals during the 2024 season (Jevone Moore/L.A. Sentinel)

“LAFC fans know the energy at games is electric, and we’re excited to infuse even more of this feeling with the Discount Goals campaign,” said Renaldo Chapman, Vice President, Brand & Creative, at DoorDash. “At DoorDash we aim to be at the center of every matchday by bringing engaging experiences to fans, and what I love most about this campaign is how it connects the electricity of the game time action with their fan base by providing meaningful discounts tied to performance. When the team scores, LAFC fans save on their favorites adding to their overall experience in the process.”

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With Bouanga having the no. 99 jersey, fans had a chance to get a DoorDash delivery almost for free. The DoorDash order could include alcohol.

“LAFC’s fans give the team their all, so we thought it was time to give something back,” said DoorDash, Head of Brand Partnerships Ariel Gambardella. “Every player’s jersey number has great meaning for them, and we thought it would be fun if it could mean something for the fans, too.”

LAFC midfielder Timothy Tilman (11) scored four goals during the 2024 season (Jevone Moore/L.A. Sentinel)

The participating players also starred in a commercial promoting the discounts. GUT LA chief creative officer Ariel Abramovici praised their acting skills.

“We had a lot of fun on the set shooting all the scenes with [Bouanga] and all of the players,” Abramovici said. “They were all as natural in front of the camera as they were on the pitch and it was great to get a behind-the-scenes look at their home locker room—a very exclusive privilege.”

During the 2024 season, LAFC tied at first in the MLS with L.A. Galaxy with a 19-8-7 overall record.