Fenty Beauty’s Hella Thicc Volumizing Mascara (Courtesy photo)

“Hella Thicc’s formula gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks. This formula was made to make any and every lash Thicc!” – Rihanna

I rarely brag about a mascara. To be frank, most of them are about the same which is hit or miss; mostly — miss.

That was before the friendly team members from BOLD PR sent over Fenty Beauty’s newest launch — the Hella Thicc Volumizing Mascara.

To bring awareness to the transformative product, the creative minds behind the iconic brand transformed the city skyline, along with some other landmarks, with custom laser and velocity projections, which included Rihanna’s eyes and hella thicc lashes that lit up the Brooklyn Bridge, Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum, and many more.

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Hella Thicc Volumizing Mascara launched on March 28. And why should you care? Well, I am thrilled that you asked. Fenty Beauty Hella Thicc Volumizing Mascara will and did create thicker and lifted lashes without the weight, clumps or touch-ups, delivering voluptuous volume to every lash.

It features an ultra-creamy formula and uniquely tapered precision brush and is suitable for all lash types – short, dense, fine and long. Hella Thicc won’t budge, transfer or fade, and is available in Rihanna’s go-to black shade, ‘Cuz I’m Black, to give lashes the ultimate matte black finish for ultimate drama.

Now to the second product launch, which is the Fenty Icon Lipsticks, which was designed to become a part of the Fenty Icon family. Their newest Velvet Liquid Lipstick follows in that tradition.

This is a matte liquid lipstick with an intense pigment. Now — a bit of warning – this does dry fast and can be a little messy. I would suggest using a lip pencil and lip brush to keep it neat.

This is a luxuriously creamy, whipped formula and rich velvet matte color that lasts, which is why the warning that it’s a bit messy, but it will keep the fine lines and dry lips at bay. There are five universal shades and features sleek, iconic packaging with a holographic logo on the cap and a translucent logo on the tube, so that you can see the true color of the shade from the start.

This is full coverage with a “precise doe-foot applicator” that can make a mess if you are not careful, so be careful because this rich full coverage lasts.