As we move further into 2023, the beauty industry is set to unveil a plethora of new launches, spanning hair, makeup, skincare, fragrance, and body care categories. While there has been a discernible trend towards clean beauty products, not all of the forthcoming releases fall under that banner.
Consumers must exercise caution when considering the latest offerings, as not all products that are raved about by influencers are necessarily worth the hype. It is advisable to view any product reviews on social media platforms such as TikTok with a raised eyebrow.
However, beauty enthusiasts can take advantage of the generous return policy offered by retailers such as Sephora, allowing them to test the products themselves and form their own opinions.
So, let’s take a closer look at the exciting new products the beauty industry has in store for the coming months.
Best Bronzer
The quality of Pat McGrath Labs Skin Fetish Devinie Bronzer ($39) speaks to the quality of the woman, and brand itself. What I love, along with the velvety powder, is that it has a demi-matte finish with subtle pearly pigments for a super natural look. It blends like a dream and you can use on your eyelids, jawline, forehead, and cheeks.
Maybelline Super Stay Vinyl Ink ($10, originally $13) – Maybelline is one of the best drug store brands. I prefer nude lip color and the shade Captivated.
Best Contour Stick
Milk Makeup Sculpt Cream Contour Stick ($24) – I realize that the very small packaging might be a deterrent, but the product packs a solid punch! It literally makes the act of contouring less intimidating, and the shade range works for BIPOC complexions.
Best Lip Treatment
Ami Cole Lip Treatment Oil ($20) – There is a set of popular lip oils featuring two, new shades: Bliss and Reflection. Get them both. This formula is gloss, not sticky, plus it is deeply hydrating because of the camellia oil in the list of ingredients. Diarrha Ndiaye is the founder/CEO of Ami Cole.
Best Lip Mask
Fenty Skin Plush Puddin’ Intensive Recovery Lip Mask ($22) – This is a deeply hydrating formula leaving the lips feeling soft, pillowy, with just a slight shine.
Best Powder Highlighter
Bobbi Brown Cosmetics Highlighting Powder in Pink Glow ($52) – There are new shades to be found inside the jewel-inspired packaging. The formula is a hybrid between a gel and a powder which essentially leaves the skin with a lit-from-within glow.
Best Lengthening Mascara
L’Oréal Telescopic Lift Washable Mascara ($12, originally $15) – This actually does make lashes look longer while giving volume.
Best Moisturizer
Benefit Cosmetics POREfessional Smooth Sip Lightweight Gel-Cream Moisturizer ($44) – This is a gel-cream moisturizer. It’s lightweight and hydrating, and it absorbs quickly.
Best Hair Shampoo
Gisou Honey Infused Hair Wash Shampoo ($37) – This brand was created by an influencer (Negin Mirsalehi) with the products being made with honey from her family’s bee garden.
