NBC4 Southern California / KNBC and Telemundo 52 Los Angeles / KVEA announced today the return of their award-winning pet adoption campaign Clear the Shelters.™ Launching now and culminating on Saturday, August 18, the stations’ annual pet adoption initiative will include participation of 65 local shelters and rescue locations throughout Southern California offering a reduced adoption fee of $20.
“The impact Clear the Shelters has made locally is unparalleled as we go into the fourth year of this successful adoption drive,” said NBC4 president and General Manager Steve Carlston. “Every year the stations’ total adoptions surpass the year prior, and we look forward to doing it again as we help shelters alleviate overpopulation and make adoptions affordable for all families.”
“Adoption is one of the best ways to save pets and enrich our own lives with a loving companion,” said Celia Chavez, president and General Manager, Telemundo 52 Los Angeles. “We remain committed to help find good homes for thousands of shelter animals.”
Last year, NBC4 and Telemundo 52’s Clear the Shelters™ campaign resulted in more than 11,500 pet adoptions across five counties, making it the largest single day pet adoption in Southern California. Since 2015, more than 150,000 pets have been adopted through Clear the Shelters™, an initiative spearheaded by NBCUniversal Owned Television Stations.
On August 18, NBC4 and Telemundo 52 will broadcast live from several shelters beginning with NBC4’s Today in LA morning news at 7 a.m., live reports throughout the day, and success stories and highlights on the 5, 6 and 11 p.m. newscasts. Additionally, VCA Animal Hospitals health teams will be at the shelters to offer a limited health guarantee and a certificate for a free first exam to all new pet owners to ensure a healthy start.
To give viewers more opportunities to adopt at the reduced fee, the public can take advantage of the $20 adoption fee in advance as well on Saturday, August 11 from 10 a.m. to 2 p.m. at Bella Terra, 7777 Edinger Ave. in Huntington Beach, and on Sunday, August 12 from 10 a.m. to 2 p.m. at Citadel Outlets, 100 Citadel Dr. in Los Angeles.
For more information and ongoing animal-related stories, visit NBCLA.com/cleartheshelters and Telemundo52.com/desocuparlosalbergues. Follow @NBCLA and @Telemundo52 on social media throughout the campaign and on August 18 for Facebook live feeds throughout the Southland using hashtag #CleartheShelters and #DesocuparlosAlbergues.
