The WAVE

The Evolution of Bakewell Media’s Taste of Soul Festival

For 14 years, Los Angeles has enjoyed the annual Taste of Soul Family Food Festival on Crenshaw Blvd. The day-long festival presented by Bakewell Media boasts over 350,000 visitors just last year alone. Taste of Soul has become an institution in the Crenshaw community and draws people from L.A. and beyond, coming to enjoy live music and entertainment on more than five stages, delicious food from hundreds of vendors and shopping – including blocks and blocks of art, jewelry, clothing, beauty products as well as a plethora of free community services. The festival is family-friendly and known for being one of the largest and safest events in Southern California. Originally founded by Bakewell Media CEO Danny J. Bakewell, Sr. in 2005, Taste of Soul has grown exponentially over the years, and Mr. Bakewell says he can’t believe it’s been 14 years since its beginning.