African American consumers

New Obamacare Enrollment Nets 1 Million Sign Ups

“Since it became law more than a decade ago, the Affordable Care Act has been a lifeline for millions of Americans. The pandemic has demonstrated how badly it is needed and how critical it is that we continue to improve upon it,” President Biden stated.

Marketers Should Show More Respect for the Black Consumer, According to a Report

“Take a look at how African Americans make their decisions, whether it’s physically or digitally… what we found is that when it comes to making decisions, we abundantly are going to use recommendations as our first line of research,” Cheryl Grace, Nielsen’s Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, told NNPA Newswire.

Nielsen: African-Americans Upending Stereotypes in Education, Income, Media and More

Nielsen recently released Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story, the fifth installment in its Diverse Intelligence Series. This new report is inclusive of insights about affluent Black consumers with annual household incomes of $75,000 and higher and upends outdated stereotypes about African-Americans, from education and income to media consumption and social engagement. The report was released at a press conference during the Congressional Black Caucus Foundation, Inc.’s 45th Annual Legislative Conference in Washington, D.C. Increasingly Affluent, Educated and Diverse: African-American Consumers – the Untold Story explores the evolution of upper-income Black Americans as the population