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2010 College Football Hall of Fame Inductee Sam “Bam” Cunningham Passes Away
Published September 7, 2021

Sam “Bam” Cunningham, a 2010 College Football Hall of Fame inductee who starred at fullback for Southern California from 1970-72, passed away Sept. 7 in Inglewood, California. He was 71.

“Sam Cunningham left a huge impact both on and off the field and not just at USC but nationwide,” said NFF Chairman Archie Manning. “From leading the Trojans to a national title to helping inspire the integration of southern football, Sam’s legacy will live on forever. Our thoughts and prayers are with his family and friends.”

In this Jan. 1, 1973, file photo, Southern California fullback Sam Cunningham, left, and running back Anthony Davis embraces in locker room after USC.s 42-17 triumph in the Rose Bowl NCAA college football game against Ohio State in Pasadena, Calif. Cunningham, an All-American fullback at Southern California whose performance against Alabama was credited for helping integrate football in the Deep South before he went on to a record-setting career with the New England Patriots, died Tuesday, Sept. 7, 2021, at his home in Inglewood, Calif., according to USC. He was 71. (AP Photo/File)

“Sam was the most gifted fullback I’ve ever known in terms of his speed, in terms of his ability to focus and as a great team player,” said NFF Board Member and College Football Hall of Fame inductee Lynn Swann, who was a teammate of Cunningham at USC in the early 1970s. “He could have actually run as a tailback for USC. With his speed and his size, it would have been unbelievable to see him at tailback. But John McKay wanted him to be the fullback, and as we all know, it became a bit of a legend with Sam going over the top of an offensive line. Nobody could stop him.”

“Sam was a very happy, energetic person who always made me feel better because I was able to know him,” said NFF Board Members and College Football Hall of Fame inductee Ronnie Lott, who played at USC after Cunningham. “We’re talking about one of the great Trojans who literally created a legacy for so many people who continue to come after him. I hope that we all pray for his family and for his friends and for his loved ones. To me there was no greater Trojan to be around than Sam.”

Former Souther California football player Sam Cunningham, a 2010 College Football Hall of Fame honoree, smiles during a cocktail reception prior to the 2010 College Football Hall of Fame awards dinner in New York, Tuesday, Dec. 7, 2010. (AP Photo/Kathy Willens)

Cunningham earned the nickname “Bam” for his bruising goal line dives throughout his career with the Trojans. During his three years at USC, the Trojans posted a 24-8-2 record while he became the university’s greatest rushing fullback with 1,579 yards and 23 touchdowns.

Playing for College Football Hall of Fame coach John McKay, Cunningham rushed for 135 yards and two touchdowns on 12 carries against Alabama as a rookie in his first game. His performance that day in 1970 against the Crimson Tide is credited for inspiring College Football Hall of Fame coach Paul “Bear” Bryant to integrate southern college football.

“If there’s one legacy, which is huge, and I make no qualms about it: the entire SEC, especially Alabama, owes Sam Cunningham, a tremendous debt of thanks and appreciation for his play that opened the door to Black athletes in 1970,” said Swann. “There are a lot of athletes who have done their share and more to end discrimination in so many ways. But Sam opened a huge door in the South and in that conference, which did more for minorities and young Black men to have the opportunity to play in the SEC and get an education. It’s one of the one of the most significant accomplishments that was a byproduct of his ability to play football.”

In this Jan. 1, 1973, file photo, Southern California fullback Sam Cunningham (39 dives into the end zone for his fourth touchdown against Ohio State during the Rose Bowl NCAA college football game in Pasadena, Calif. (AP Photo/File)

“A lot of a lot of times, when you watch people play, you can feel their presence,” said Lott. “One of the great things that day was Sam creating a dynamic where a lot of people felt his presence and how he belonged and others belonged. I think that there were so many guys on that team that will tell you that that was a incredible moment. For so many Black players to be able to play in that game and show their value and create an environment where one of the greatest coaches said to himself I gotta find a way to make sure I integrate our team… That moment clearly played an incredible role in college football. We’re all indebted to Sam not only for that game, but all the things that he accomplished after that.”

A member of the Trojans’ 1972 national championship team, Cunningham was named the player of the game after scoring four touchdowns in the 1973 Rose Bowl against Ohio State – a modern-era Rose Bowl record. He was the team’s Back of the Year and a team captain of that 1972 squad that many feel is among the greatest college teams of all-time and also featured Hall of Famers Anthony Davis, Lynn Swann, Richard Wood and Charles Young.

Pictured: At the 2016 NFF Annual Awards Dinner, emcee Mike Tirico (center) is seen with College Football Hall of Famers Randall Cunningham (UNLV), Ronnie Lott (USC), Sam Cunningham (USC) and Lynn Swann (USC).

A 1972 First Team All-American, Cunningham played in the 1973 Hula Bowl, College All-Star Game and Coaches All-America Game. The Santa Barbara, California, native was inducted into the USC Athletics Hall of Fame in 2001 and the Rose Bowl Hall of Fame in 1992.

Drafted 11th overall in the 1973 NFL Draft by the New England Patriots, he played all nine seasons of his pro career with the franchise. He was named to the AFC Pro Bowl team in 1978, and he is a member of the New England Patriots Hall of Fame.

New England Patriots owner Robert Kraft, right, shakes hands with former Patriots Sam Cunningham as Cunningham is inducted into the team’s hall of fame during a ceremony at Gillette Stadium before an NFL preseason football game between the New Orleans Saints and the Patriots in Foxborough, Mass., Thursday, Aug. 12, 2010. (AP Photo/Michael Dwyer)

Following his football career, Cunningham was active in raising money for cancer and worked as a landscape contractor in Inglewood, California.

When his brother Randall Cunningham (UNLV) was inducted in 2016, they became the eighth set of brothers to be inducted into the College Football Hall of Fame.

In addition to Randall, he is survived by his wife, Cine, and daughter, Samahndi, a USC graduate, as well as two other brothers Bruceand Anthony. Services are pending.

In this Oct. 8, 1978, file photo, New England Patriots Sam Cunningham (39) comes over the top of the Philadelphia line with some help from New England’s Andy Johnson (32), to give the Patriots a 17-0 lead early in the second quarter of an NFL football game in Foxborough, Mass. AP Photo/David Tenenbaum, File)

In this Aug. 12, 2010, file photo, former New England Patriots’ Sam Cunningham walks to the podium to accept induction into the Patriots hall of fame before an NFL preseason football game between the Patriots and New Orleans Saints in Foxborough, Mass. Cunningham ran roughshod over the last all-white Alabama football team in Birmingham in 1970. His performance is credited with helping coach Bear Bryant integrate the Crimson Tide in the coming years, though it wasn’t until years later that Cunningham appreciated his place in college football history. (AP Photo/Michael Dwyer, File)

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