This August, Prosperity Market–a roving farmers market spotlighting Black farmers, food producers, and chefs–hosts a Black Business Scavenger Hunt that takes Angelenos on a journey across the city through Inglewood, Compton, Hollywood, Santa Monica, Pasadena, the Valley and more.
In honor of Black Business Month, Prosperity Market founders Kara Still and Carmen Dianne have partnered with 50+ Black entrepreneurs across food, fashion, arts, and entertainment, and developed clues to encourage participants to discover new-to-them gems and support local shops, cafes, galleries, and more.
Destinations will range from an upscale wine bar to designer retail to the best coffee shops and restaurants from vegan to soul food. The Black Business Scavenger Hunt is sponsored by Wells Fargo and Black Co-Operative Investment Fund (BCIF).
“Our goal with Prosperity Market as a whole, and specifically the Black Business Scavenger Hunt, is to highlight L.A.’s Black businesses, encourage consumers to shop, and most importantly to show unity and shared commitment to supporting our community,” says co-founder and CEO Carmen Dianne.
“While Prosperity Market primarily focuses on food, the Scavenger Hunt gives us an opportunity to feature Black entrepreneurs in industries outside the culinary world,” says co-founder and COO Kara Still. “We want to elevate the visibility of these establishments so we can keep valuable dollars circulating within the Black economy.”
Each week in August, Prosperity Market releases clues on their website and Instagram (@Prosperity.Market) to unlock the designated locations. Participants can earn points by visiting locations, checking in and taking a photo with a QR code, and sharing on Instagram (or via email, for those without social media).
Extra points can be earned by making a purchase at each location, attending special events throughout the month, or snapping photos of Nipsey Hussle murals. The participants with the most points at the end of the month will win special prizes, revealed at Prosperity Market’s farmers market on August 27.
Prosperity Market is a mobile farmers market featuring Black farmers, food producers, entrepreneurs, artists, florists, and chefs. Through pop-up farmers markets and events regularly hosted around Los Angeles, Prosperity Market makes it easy to support local Black businesses while creating food access in the community.
Founded amid the pandemic and social unrest of 2020 by makeup and fashion industry vets Carmen Dianne and Kara Still, Prosperity Market has now expanded throughout the city, and plans to launch a Farmer’s Market on Wheels.
For more information, visit http://www.prosperitymarketla.com or follow Prosperity Market on Instagram at @Prosperity.Market.
