NBC4 / KNBC and Telemundo 52 Los Angeles / KVEA today announced the return of its Supporting Our Schools / Apoyando A Nuestras Escuelas donation drive starting from July 11 to 19. This year, the stations are teaming up with Ralphs and Food 4 Less to provide homeless students in Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties with the necessary school supplies to start the new academic year this fall.
Viewers and the general public are invited to make a $1 or more donation at check-out when shopping at their local Ralphs and Food 4 Less supermarket. All proceeds will go to School on Wheels to benefit elementary to high school-age students. School on Wheels is a nonprofit organization that provides school supplies, tutoring and other educational services to children living in shelters, motels, vehicles, foster homes, and on the streets in Southern California.
“Every child deserves a great education and having basic school supplies will help our students and our communities thrive,” said Steve Carlston, President and General Manager of NBC4. “Uniting our efforts through the Supporting our Schools initiative will make a lasting impact among thousands.”
“Thousands of students in Southern California do not have a home to live in, let alone the basic school supplies needed to succeed academically,” said Celia Chavez, President and General Manager of Telemundo 52 Los Angeles. “We invite the community to join the initiative and help build a brighter future for our students.”
Supporting Our Schools is an awareness campaign spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal that includes NBC4 and Telemundo 52. Since 2017, NBC and Telemundo owned stations in the U.S., and Puerto Rico have raised more than $2.7 million in cash and collected nearly one million school supplies for teachers and students in need.
Tune in to NBC4 and Telemundo 52 and visit NBCLA.com/SupportingOurSchools andTelemundo52.com/ApoyandoANuestrasEscuelas for news stories about the need for school supplies in underserved communities. Also, follow the initiative on social media @NBCLA and @Telemundo 52 using hashtags #SupportingOurSchools and #ApoyandoANuestrasEscuelas.
About NBC4 Southern California
NBC4 is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About Telemundo 52 Angeles
Telemundo 52 / KVEA is Telemundo’s West Coast flagship television station, serving the Spanish-speaking community in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching approximately 10 million viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces nearly 30 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.