Sunday, June 26, 2022
Meet Taste of Soul’s Hyundai Better L.A. Contest Winners, Daniel and La Mikia Castillo  
By Kimberlee Buck, Staff Writer 
Published December 14, 2017

Hyundai Better L.A. contest winners Daniel and La Mikia Castillo. (Mesyiah E. McGinnis/ L.A. Sentinel)

Hyundai Motor America in partnership with Taste of Soul (TOS) gave away a brand new 2018 Hyundai Sonata SEL as part of its Hyundai Better L.A. contest. Earlier last week, married couple, Daniel and La Mikia Castillo were announced the winners of the contest during a ceremonial check presentation at the L.A. Auto Show.

After receiving over 1,000 entries and reviewing 80 submission videos, selected judges were able to declare the top five videos which included entrant videos from Lonell Grimes, Venus Thomas and Marcus Anderson.

However, the judges fell in love with the Castillos and their mission to make the city of the Angels a better place to live. Recently, the Los Angeles Sentinel caught up with the winners to discuss their push to make the community better and to hear all about their love story.


Entering the Contest

(Mesiyah E. McGinnis/ L.A. Sentinel)

The two have attended the TOS since the beginning of their marriage of ten years. Year after year, they continue to come out to the annual festival for vegan food and entertainment. The couple also shares the same vision as TOS creator Danny Bakewell Sr., which is community investment. The two are constantly thinking of ways they can help the community thrive. It just so happens, the vision they had for the community coincides with Hyundai’s competition.

The Castillos heard about the contest while they were attending this year’s TOS festival. The thing that drew them in was their niece’s attraction to the child-friendly photo booth stationed at the Hyundai tent.

After being approached by a staff member at the Hyundai tent about the car giveaway, like most contest participants, the couple was hesitant about being bombarded with emails and giving away their personal information. The Castillos and their family walked away from the Hyundai tent and decided to give it some thought.

(From left-to-right: Danny J. Bakewell Sr., Executive Publisher of the Los Angeles Sentinel, L.A. Watts Times, and CEO of the Bakewell Company, La Mikia Castillo, Daniel Castillo and Hyundai director of Corporate Responsibility and Diversity Inclusion Zafar Brooks. (Mesiyah E. McGinnis/ L.A. Sentinel)

Later, after being persuaded by family, friends, and falling in love with Hyundai’s concept for the contest, La Mikia and Daniel were ready to participate in the contest.

“Normally these type of competitions are blind competitions,” said Daniel Castillo. “You submit your name and it gets randomized and people just select a random name. In this case, there was an opportunity to showcase the work that we do and if they find it compelling enough, you will be able to get something out of it.”

And so, the preparation began. The two went home and began working on their video. Determining how they make the city better was the easy part. The more challenging issue was figuring out how to condense everything that they do into a 60 second video submission.

(From left-to-right: Los Angeles Sentinel Executive Editor and Chief of Staff Danny Danny J. Bakewell Jr., Bakewell Sr., Taste of Soul Founder/ Creator, Executive Publisher of the Los Angeles Sentinel, L.A. Watts Times, and CEO of the Bakewell Company, Daniel Castillo, La Mikia Castillo, Hyundai director of Corporate Responsibility and Diversity Inclusion Zafar Brooks, and Executive President and COO of the Bakewell Company Pamela Bakewell. (Mesiyah E. McGinnis/ L.A. Sentinel)

After countless attempts, the couple almost gave up.

“What you saw was our last effort,” Daniel said. “We thought maybe the video sounds too corny, they may not like this. We came to the conclusion that we put in the work, we were able to do it in the time limit so let’s just submit it. At this point, it’s not up to us. We articulated what we did, so, it is up to the selection committee.”


About two weeks later, Hyundai reached out to the Castillos to let them know they were selected as the winner’s for the Hyundai Better L.A. contest.

“[Once we found out we won], we were in shock. We really couldn’t wrap our minds around this idea that real people actually win these contests,” said Daniel.

Sentinel staff, Hyundai officials, family and friends congratulate the winning couple of the Hyundai Better L.A. contest. (Mesiyah E. McGinnis/ L.A. Sentinel)

“I read the email at least ten times trying to find the fine print saying ‘you’re actually not the winner’ but we just couldn’t find it.”

Prior to winning the car, the two owned a 2012 Hyundai Tucson.

Now that the Castillos have been gifted a new car, the reoccurring question is how are they going to share it?

“The saying goes, ‘happy wife, happy life.’ My wife will have full access to the vehicle so whenever she feels like allowing me to drive it, I will drive it,” said Daniel.

“For me, I love seeing her in it. She believed in the opportunity during the moment, I think she deserves it.”

Meet the Castillos

Daniel and La Mikia Castillo celebrating their 10 year wedding anniversary. (Courtesy of Dominique Ross)

Both Daniel and La Mikia are Los Angeles residents. Daniel is the oldest child of nine and La Mikia is the oldest child of eleven. The two met at a local middle school in Los Angeles, however, they were also neighbors. Fast forward years later, the two began dating and as of August 25 of this year, they have been married for ten years. While the pair does not have any biological children, they are fostering a child.

Taking part in the foster care system is vital to the Castillos. La Mikia grew up with and around foster children. Her grandmother, who is a foster parent, has raised many foster children and adopted three children through foster care.

“We decided we wanted to go through the formal process of being able to care for kids in the foster care system because it is such a personal thing for us. It is important for kids who cannot be with their birth parents to be with a family that can help them navigate the system and provide them with the resources and love that they need,” said La Mikia.

The couple has no plans for adoption anytime soon; however, if an opportunity arises and a child comes into their care and reunification is not an option, the pair would consider adoption.

“With our current foster care situation, the goal is reunification. Right now our goal is to help provide a safe, loving home for our foster child until she is able to be reunited with her biological parent,” said La Mikia.

Being involved in the foster care system is just one way the Castillos are giving back to their city. La Mikia’s turned her passion for fostering youth into an occupation and became a national organizing director for the National Foster Youth Institute (NFYI), where she has worked for the past two years.

According to the NFYI, its mission is to “transform the child welfare system and vastly improve outcomes for foster youth by empowering the youth and their families.”

When she isn’t working at NFYI, you can find her teaching classes on the social context of urban planning and social innovation as an adjunct professor at the University of Southern California (USC), where she also received her master’s degree.

Daniel is a devoted husband and humanitarian who has channeled his love for giving back to his neighborhood and youth through his job at the Social Justice Learning Institute (SJLI). There, he works as the institute’s Creative Arts and Youth Empowerment programs director.

At the SJLI, they are committed to improving the education, health, and overall well-being for youth in communities of color by “empowering them to enact social change through research, training, and community mobilization.”

The Castillos (Courtesy of Dominique Ross)

One of the first things the couple plans to do with their new Hyundai Sonata is drive their family around the block and back.  After the couple’s weekly Thursday meeting with local foster youth in L.A., they let the youth take pictures in the car. Some even inquired about receiving driving lessons from the Castillos in the new car.

Check out the Castillos Hyundai Better L.A. submission video at See you next year at the 2018 Taste of Soul family festival!

Categories: A Taste of Soul | Crenshaw & Around | Local | News
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