In my ongoing quest to discover new beauty brands that truly justify your hard-earned investment, stumbling upon an African American-owned brand is always a delight.
That’s precisely what happened when I encountered LYS™ Beauty, a confidently clean beauty brand available at Sephora, founded and conceptualized by Tisha Thompson. Their skin-loving formulas redefine beauty inclusivity, embracing everyone.
Thompson, the makeup artist turned beauty business maven, serves as the founder and CEO of LYS™ Beauty, boasting over 18 years of industry experience in clean beauty product development, brand management, marketing, finance, and operations.
Unapologetically committed to diversifying the market, Tisha established LYS™ as a sanctuary for makeup and skincare solutions tailored to all skin types, textures, and tones. The brand addresses prevalent skin concerns such as hyperpigmentation, dark spots, and sensitive skin.
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With ingredients as her medium and confidence as her objective, Tisha strives to debunk the myth that clean beauty, deep shade ranges, and high-performance products cannot coexist. Embracing a skin-first approach and stringent formulation principles, she has meticulously studied the beauty landscape, particularly focusing on people of color, identifying gaps in the market regarding clean products, performance, shade diversity, undertones, and representation in marketing.
Immersing herself in the laboratory, she transforms consumer concerns into products delivering instant gratification and long-term skin benefits. In the realm of skincare, compromise is not an option, and Tisha believes everyone should access clean beauty. Driven by an inherent curiosity and a hunger for change, she traverses the globe, exploring beauty practices, emerging trends, and consumer concerns to craft products that dismantle barriers and bolster confidence.
LYS Beauty‘s thoughtfully curated line encompasses Sephora and Credo clean formulas, offering universal shade ranges and high-performance results for today’s evolving beauty consumer. Priced under $30, their products prioritize affordability. The brand stands firmly against animal testing and adheres to Sephora Clean standards.
LYS™ products are 100% gluten-free, talc-free, fragrance-free, mineral oil-free, and SLS-free. They proudly hold vegan approval, infusing skincare ingredients that promote overall skin health for all skin types, textures, and tones.