NFL-issued Crucial Catch branding and gameday apparel will feature a new multi-colored logo representing all cancers. Beginning on Sunday and continuing through Week 7, NFL Crucial Catch games will feature:
- Game balls with the Crucial Catch logo used for every down
- Multi-colored equipment for players including: helmet decals, captains’ patches, and quarterback towels
- Multi-colored ribbon pins for coaches and teams
- Caps and pins for game officials
- On-field multi-colored ribbon stencils and Crucial Catch wall banners
- Multi-colored goal post padding in end zones
Game-worn Crucial Catch merchandise and footballs will be autographed and auctioned at NFL Auction (nfl.com/auction). The NFL does not profit from the sale of Crucial Catch products on NFL Auction. Charitable contributions are donated to the American Cancer Society to support its CHANGE grant program.
Additional details about the ways the Rams are integrating “Crucial Catch” at Sunday’s game include:
- 100 fans who have fought or are currently battling cancer will be recognized in the end zone as the players take the field.
- The Rams will host a variety of non-profits and the cancer patients and families they serve including American Cancer Society, St. Jude Children’s Research Hospital, the Skin Cancer Foundation, Ronald McDonald House and Padres Contra El Cancer.
- Volunteers from Zeta Tau Alpha (ZTA) will be positioned outside the Coliseum passing out pink breast cancer awareness ribbons to fans as they enter the stadium. ZTA is encouraging fans to use the hashtag #ZTAThinkPink to show their support while wearing their pink ribbons.
- Former linebacker CHRIS DRAFT and two Team Draft Survivor Series representatives will light the Coliseum torch prior to kickoff. In 2006, Draft met his wife, Keasha Rutledge, who helped him establish TEAM DRAFT, an initiative of the Chris Draft Family Foundation before passing away from lung cancer in 2011. More information is included below.
Since 2009, more than $18 million has been raised for ACS through the partnership. Money raised through Crucial Catch this season will support three screenable cancers: breast, colorectal and cervical. Funding will continue to support the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, which provides outreach and cancer screenings to individuals in underserved communities. Since 2012, grant recipients have contributed to more than 152,000 screenings and more than 344,000 education and outreach interventions.
For the third consecutive year, healthcare centers in all 32 NFL team markets will receive a $50,000 CHANGE grant to increase access to screenings and additional cancer prevention and early detection programs. In addition, the NFL will again work with ACS and CHANGE grant recipients to host education sessions and/or screenings in their communities, and many NFL teams will participate in these educational activities, bringing these potentially life-saving messages and screening services to those who need them most.
In Los Angeles, the Crucial Catch initiative will fund free adult health screenings next Wednesday, October 11 from 10 a.m. – 2 p.m. at Venice Family Clinic’s Irma Colen Heath Center in Mar Vista. The event is open to the public.
As part of this year’s campaign, the NFL and ACS recently launched a new, digital tool – THE DEFENDER – that provides consumers with personalized tips to reduce their cancer risk. The Defender, funded by the NFL and developed by ACS, analyzes user-input health information to provide individuals with quick, informative and personalized recommendations on how he or she can take action to reduce his or her cancer risk. More than 50% of all cancers can be prevented through simple lifestyle modifications, like avoiding tobacco, sun exposure, staying fit and healthy through proper nutrition and physical activity. The free user-friendly tool allows fans to take control of their health and increase their understanding of how healthy lifestyle habits can help reduce their cancer risk. Fans may access The Defender at TheDefender.cancer.org.
FORMER RAMS LINEBACKER CHRIS DRAFT TO LIGHT THE TORCH
Former linebacker CHRIS DRAFT and two Team Draft Survivor Series representatives will light the Coliseum torch prior to kickoff. In 2006, Draft met his wife, Keasha Rutledge, who helped him establish TEAM DRAFT, an initiative of the Chris Draft Family Foundation before passing away from lung cancer in 2011.
Team Draft is dedicated to raising lung cancer awareness, increasing research funding and shattering the misconception that lung cancer is a “smoker’s disease.” Team Draft launched the campaign in February 2012 during the Super Bowl Week in Indianapolis—a week capped off by a special Super Bowl edition of Sunday NFL Countdown, during which ESPN premiered a touching profile of Chris and Keasha, and their commitment to dance, smile, and live as they fought lung cancer together.
The Chris Draft Family Foundation is committed to fight cancer in Keasha’s memory. It focuses on eight primary initiatives with overarching themes that stress the importance of education, healthy lifestyles, character development, personal responsibility, self-discipline and physical fitness. It also seeks partnerships with local and national community health organizations, school districts and non-profits across the country, striving to empower and uplift communities by educating and equipping families to make healthier choices.
RAMS TO SALUTE DECORATED MARINE SERGEANT
This week, the Rams will honor First Sergeant ARTURO BLANCOROMERO, who served through more than eight deployments in 22 years for the United States Marine Corps. With the Marine Expeditionary Unit, he served overseas in the Persian Gulf, East Timor, Iraq and Afghanistan. Blancoromero recently retired as the First Sergeant for Bravo Company, Marine Wing Headquarters Squadron-38, Third Marine Aircraft Wing. Just a few of his many military honors include: The Purple Heart, two Combat Action Ribbons, two Navy and Marine Commendation Medals, four Navy and Marine Corps Achievement Medals, Afghanistan Campaign Medal and an Iraq Campaign Medal.
The Rams and American Airlines will honor a service member at every home game this season. Photos will be displayed on the Coliseum video boards and their dedication to service will be shared with fans over the public address system during the game’s second timeout commercial break.
RAMS FOUNDATION TO HONOR LAPD OFFICERS GONZALEZ & SALCIDO AS COMMUNITY QUARTERBACK WINNERS
On Sunday, the Rams will celebrate the team’s second and third Community Quarterback winners of 2017. The Community Quarterback Award, presented by SoCal Honda Dealers, is a volunteer recognition and grant program that awards funding to deserving volunteers and the non-profits that they serve.
Winners receive a $5,000 grant to further the mission of the nonprofit organization he or she serves, the opportunity to be recognized on-field at a Rams home game, and a RAMdom Act of Helpfulness. Since the program’s inception, the Rams have donated more than $300,000 to community organizations through the Community Quarterback initiative.
The Community Quarterback Award-winners are LAPD officers BERNY GONZALEZ and ANDY SALCIDO, who are volunteers for Operation Progress, a non-profit organization that pairs scholars with LAPD officers in a mission to empower underserved youth to become educated, capable, ethical and productive people who will, in turn lead, mentor and positively contribute to society at large. Last week, Rams G RODGER SAFFOLD surprised the officers and the students they mentor at St. Lawrence of Brindisi School with the honor as well as tickets for all the students to Sunday’s game.
CAST OF NEW CBS SHOW S.W.A.T. TO VISIT FAN FEST
The cast of the upcoming CBS television series S.W.A.T. will be throwing a special tailgate prior to the game from 11:00 AM – 11:40 AM at Fan Fest. Fans will have the chance to participate in games, receive show-themed giveaway items and take photos with stars SHEMAR MOORE, STEPHANIE SIGMAN, ALEX RUSSELL, JAY HARRINGTON, LINA ESCO, KENNY JOHNSON, DAVID LIM and PETER ONORATI.
Inspired by the television series and the feature film, S.W.A.T. stars Shemar Moore as a locally born and raised S.W.A.T. sergeant newly tasked to run a specialized tactical unit that is the last stop in law enforcement in Los Angeles. S.W.A.T. premieres Thursday, November 2nd on CBS.
GAMEDAY DETAILS FOR FANS ATTENDING SUNDAY’S GAME
To ensure a safe and enjoyable experience for all guests, details for what fans may expect include:
- Parking: Limited parking is available in USC Campus lots on a first-come, first-served basis for $50.
- Metro: Due to limited parking, fans are encouraged to take Metro to the game. New this season, fans may buy TAP Cards inside the Coliseum at Gate 21, in addition to Expo Lawn for a second season.
- Clear Bag: The NFL’s Clear Bag Policy is in effect and any bags brought to the game must be compliant. Visit NFL.com/allclear for more information.
- Water: Guests may bring into the Coliseum two factory sealed bottles of water (17 oz. or less) or an empty bottle to fill at water refill stations located on Street Level outside restrooms near Tunnel 4 and Tunnel 28. Additionally, free cups of water will be available at concession stands.
- Shade: Fans seeking shade during the game should visit either the Corona Beach House and Rams Party Zone on the East side of the venue near the Peristyle or the Food Court area on the West side of the venue. Both areas are open to all fans and have multiple tables and shade umbrellas set-up. The Corona Beach House at Gate 1 has televisions and concessions as well. Fans also may visit the Customer Service in the South Office (Gate 33) on the East side of the stadium.
- Arrive Early: Fans should arrive early to be in their seats 15-minutes prior to kickoff for the National Anthem, Flyover and lighting of the torch.
Below is more detailed information for guests attending games this season at the Los Angeles Memorial Coliseum:
PARKING & TRANSPORTATION
Parking in Exposition Park and select USC Campus lots are by permit only and there is no public parking in Exposition Park for Rams games. Additional overflow parking is available on USC Campus and the USC Parking Center. USC Gameday Traffic Flow will be in effect for guests driving to the Coliseum (map attached). Please note, drivers may only make right turns onto streets around the Coliseum and USC to enter parking lots.
Parking lots open five hours prior to kickoff and close 90 minutes after the end of game. Vehicles must exit the stadium parking lots by 90 minutes after the conclusion of the game.
Limited cash parking lots will be available on a first-come first-served basis for $50 at the following locations:
· Downey Street Structure (formerly PSA) – Gate 6 located at Vermont at W. 36th Pl. or Gate 1 at Exposition Blvd. and Watt Way.
· Jefferson Blvd. Structure (formerly PSB) – Gate 8 located at Jefferson Blvd. (East of Vermont Ave.)
· Royal Street Structure (formerly PSD) – Gate 4 located at Jefferson Blvd. and Royal St.
· Grand Ave. Structure (formerly UPX) – Located on 35th St. between Hope St. and Grand Ave.
· Shrine Parking Garage – May be accessed from two entrances:
o 645 W. Jefferson Blvd. from Figueroa Blvd. (Westbound only)
o 680 W. 32nd St. (Eastbound only)
Parking in Exposition Park lots are by permit only.
In addition, the following street closures will be in effect:
- Starting at 11:00 AM, two hours ahead of kickoff, Exposition Blvd Eastbound will be closed from Vermont to Figueroa. This will remain closed until one hour and 45 minutes after the end of game.
- Starting at 12:00 PM, one hour ahead of kickoff, Exposition Blvd Westbound will be closed from Figueroa to Bill Robertson Lane. This will remain closed until one hour and 45 minutes after the end of game.
- At Halftime of the game, a soft closure will take place at Normandie (local access only) for eastbound traffic on Exposition Blvd. This will remain closed until one hour and 45 minutes after the end of game.
- At Halftime of the game, a hard closure will take place at Wisconsin for eastbound traffic on Exposition Blvd. This will remain closed until one hour and 45 minutes after the end of game.
Fans driving to the game can use Waze for real-time traffic conditions and directions, and official parking lots. Download the free Waze app at www.waze.com/get.
Due to limited parking, fans are encouraged to take public transportation. For people who “Go Metro on Game Day,” the Coliseum is easily accessible from the following Metro stations: Expo Park/USC, Expo/Vermont, and 37th St/USC. More information can be found at https://www.metro.net/riding/gameday/.
There is no tailgating on the USC Campus or USC Campus Parking Facilities during Los Angeles Rams games.
Tailgating is allowed in designated Exposition Park lots (Lot 2, Lot 4, Lot 5, Lot 6, South Lawn and State Dr.) Tailgating is not permitted in Lot 3, the Visitor Parking Structure, South Park Dr., Martin Luther King Blvd., or Expo Center Dr.
In designated lots, tailgating is allowed only in individual parking spaces, in front or behind each vehicle only. Tailgating equipment must not block pedestrian or vehicle access. The use of multiple spaces without a vehicle is prohibited. A small canopy (not larger than 8’x8′) may be erected in front of or behind each vehicle only.
The Rams Fan Fest is located on Christmas Tree Lane in Expo Park on the East side of the Coliseum and opens five hours prior to kickoff. Activities include the Cedars-Sinai Kids’ Zone, live pregame radio broadcast with 710 ESPN LA, opportunities to sign up and win exclusive Rams experiences, as well as Rams merchandise and concessions available for sale. This week, Cedars-Sinai will be giving out sunscreen in the Kids Zone.
The Corona Beach House at Gate 1 opens three hours prior to kickoff and offers premium beverage options and the chance to watch NFL RedZone, showing every touchdown from every game on Sunday mornings and afternoons. The Rams Party Zone at Gate 28 opens three hours prior to kickoff and offers food and beverages for purchase. Fans must enter through Gates 1 or 28.
The Rams Party Zone at Gate 28 opens three hours prior to kickoff and features food and beverage for sale well as shaded areas. Fans must enter through Gates 1 or 28 to access the Rams Party Zone prior to general doors opening.
To ensure a safe gameday experience, the Los Angeles Rams, NFL and USC are working with city, state and federal agencies including the Los Angeles Police Department, Los Angeles Sheriff’s Department, Los Angeles Fire Department, California Highway Patrol and the FBI, in addition to private security firms.
Gates open two hours prior to kickoff, excluding Gates 1 and 28 which open three hours prior to kickoff for fans who wish to visit the Corona Extra Beach House or Rams Party Zone. For the safety of guests, the Los Angeles Memorial Coliseum has a no re-entry policy. If a guest exits the facility, they will not be allowed to re-enter.
Los Angeles Memorial Coliseum features enhanced security elements for all events. Metal detectors have been installed at all gates and guests will be required to walk through them before entering the stadium.
The Clear Bag Policy will be in effect for all games at the Coliseum this year. The Rams strongly encourage fans to not bring any type of bags, but outlined below is what is permissible. Fans will be able to carry the following style and size bag, package, or container at stadium plaza areas, stadium gates, or when approaching queue lines of fans awaiting entry into the stadium:
- Bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12.” (Official clear plastic tote bags are available at ramsfanshop.com or at Albertsons, Vons or Pavilions), or
- One-gallon clear plastic freezer bag (Ziploc bag or similar).
- Small clutch bags, approximately the size of a hand, with or without a handle or strap, may be carried into the stadium along with one of the clear bag options.
- An exception will be made for medically necessary items after proper inspection at a gate designated for this purpose.
- Bags, Backpacks or Purses which do not meet Bag Policy guidelines. Hard or Soft Coolers, Baskets, Packages or Containers;
- Alcoholic Beverages, Bottles or Cans. (Factory sealed bottles of water, 17 oz. or less, are allowed; limit 2 per person);
- Illegal Drugs and Weapons including Firearms, Knives, Explosives, Fireworks, Lighters and Laser Pointers;
- Professional Cameras (lenses longer than 3”) and Camera Equipment, Selfie-Sticks, Tripods and Video or Audio Recording Equipment;
- Banners, Sticks, Poles, Inflatables, Frisbees, Balls, and Unsliced Fruits or Vegetables;
- Umbrellas, Balloons, Strollers, Skateboards and Folding or Beach Chairs;
- Pets (Service Animals are allowed);
- The Coliseum is a smoke-free environment. Smoking is prohibited in any area of the Coliseum.
FAN CODE OF CONDUCT
In order to ensure a safe and enjoyable environment, we ask that fans refrain from the following behavior at all events.
- Profanity or other offensive language or gestures, whether spoken, written or appearing on apparel
- Smoking (including vaporizers, e-cigarettes and smokeless tobacco)
- Intoxication or excessive alcohol consumption or signs of substance impairment that results in irresponsible behavior
- Bringing prohibited items into the venue
- Throwing of items or liquids
- Entering the playing field or court at any time
- Fighting or other threatening behavior, including verbal or physical harassment
- Failure to retain ticket and/or present it to event staff if requested to do so
- Resale of tickets at the venue
- Violation of state or local laws
- Failing to follow instruction of stadium personnel or stadium policies
Event patrons are responsible for their conduct as well as the conduct of the guests and/or persons using their tickets. Even if Season Ticket Members give away or sell their tickets to a game, the account holder is accountable for the actions of those using the tickets. Accounts can be forfeited partially or entirely for violations of the Fan Code of Conduct.
Failure to comply may result in ejection or arrest.
Fans are encouraged to report inappropriate behavior to management personnel. For assistance, call or text 213-263-4007. Message and data rates may apply.
Smoking, smokeless tobacco and smoking implements (including, but not limited to cigarettes, cigars, pipes, lighters, vaporizers and e-cigarettes) are prohibited in all areas of the Coliseum. The use of smokeless tobacco is prohibited for all events (LAMC 41.50.1). Violators may be subject to eviction and/or citation. (There are no designated smoking areas inside the Coliseum.)
Will Call is located outside Gate 1 and will open four hours prior to kickoff and closes after halftime. Will Call tickets can only be claimed by the person whose name appears on the ticket envelope. Valid photo I.D. is required. Additionally, at Will Call, fans may purchase tickets to future Rams games if available.
The Ticket Office for guests to resolve ticket issues is located at Gate 29.