Saturday, November 27, 2021
CLOSE
 
Former NBA Star Junior Bridgeman Purchases EBONY Magazine
By Stacy M. Brown NNPA Newswire Senior National Correspondent
Published December 31, 2020

Former NBA star, Junior Bridgeman, has a history of business success, according to Black Enterprise. (Photo: Black Enterprise)

The legendary EBONY magazine is being revived.

Former NBA star Junior Bridgeman reportedly has anted-up $14 million for the famed Black media publication.

The magazine, which was founded by John H. Johnson in 1945, was forced into bankruptcy earlier this year after an attempt to revive EBONY failed. EBONY sold its photo archive for $30 million last year, and Willard Jackson briefly took over as CEO but left the company soon after.

ADVERTISEMENT

“EBONY kind of stood for Black excellence, showing people doing positive things that could benefit everyone,” Bridgeman said, according to Black Enterprise. “It just made you feel good.”

Bridgeman has a history of business success, Black Enterprise reported.

As the CEO of Manna Inc., the holding company for his franchise empire of quick-service restaurants, he is a longtime member of the [Black Entreprise] 100s.

According to the Michigan Chronicle, Bridgeman, who played for the Milwaukee Bucks and Los Angeles Clippers, was once featured on a 2016 Forbes top-paid athletes list.

He is the CEO of a Coca-Cola bottling company and part-owner of Coca-Cola Canada Bottling Limited.

The former athlete attempted to purchase Sports Illustrated in 2018 but eventually withdrew his bid a year later.

ADVERTISEMENT

According to BlackPast.org, EBONY earned fame by honoring Black identity – portraying Black life, refuting stereotypes, and inspiring readers to overcome racial and other barriers to success.

John H. Johnson began his career with Negro Digest in 1942 and started Ebony three years later.

Both magazines were so successful that in 1972 the Magazine Publishers Association selected Johnson “Magazine Publisher of the Year.”

EBONY occasionally presented works by well-established literary figures such as Langston Hughes and Gwendolyn Brooks.

It also frequently published special issues, such as the 1963 one hundredth year commemoration of the Emancipation Proclamation, that highlighted issues deemed particularly relevant to African Americans.

EBONY first featured articles about notable African Americans such as celebrities and sports figures, and during the late 1950s ran Dr. Martin Luther King Jr.’s column, “Advice for Living By.”

By the 1960s, articles supporting civil rights appeared as the magazine provided reliable coverage of the civil rights movement as it unfolded across the United States.

EBONY also discussed the increasing opportunities for African Americans, suggested ways to overcome obstacles, and encouraged the Black community to exhibit racial pride.

“When you look at EBONY, you look at the history not just for Black people, but of the United States,” Bridgeman said. “I think it’s something that a generation is missing, and we want to bring that back as much as we can.”

 

Categories: Business | National | News
Tags: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Get the Los Angeles Sentinel App!



Since 1933 The Voice of Our Community Speaking for Itself.
88 Years of LA Sentinel.
Black News.
SEARCH:    
Videos


Black Fact of the Day


Photo of the Day

Events

LA Sentinel
in your pocket:





TOS-Cookbook-Web

LA Watts Times

 
© 2021 Los Angeles Sentinel All Rights Reserved • A Bakewell Media Publication

AboutArchivesContact UsCorrections & MisprintsMedia Kit

Terms of ServicePrivacy Policy

LA Watts TimesTaste of Soul

Close / I'm already on the list

Subscribe Today!

Don't be limited anymore! Subscribe Now »

** Existing subscribers, please Login / Register for Digital »

Subscribe to The Los Angeles Sentinel for only $5.99 $3.99 per month, with 1 month free!

Relax in comfort each week as you read the printed newspaper on your own time, delivered weekly to your home or office. This subscription also includes UNLIMITED DIGITAL ACCESS for all of your devices. Includes FREE shipping! One easy payment of $3.99/month gets you:

Subscribe Now »